Group Members:

Sakshi Shinde – 1848

Shawn Juby - 1851
Shreya Jhawar- 1853
Srushti Naik - 1855
Yash Shah - 1861
काठे पाडा

On October 15th, we paid a visit to Kathe Pada village in Palghar which

consisted of 60 residential households and just two retail stores. During our
visit, the store owners shared their valuable insights. They talked about what
products are popular among customers, where they get their stock, which
items the kids love, their daily and monthly sales, and the daily customer foot
traffic. They also provided us with some personal information, such as their
household incomes, sources of employment, the state of education in the
village, and the challenges they face."
 Retail Audit:
We conducted a visit to Kathe Pada village in Palghar on 15 th October. It consists of 60 residential households
and only two Retail stores.
Store 1 Store 2
Procurement: From Wholesalers in Palghar Procurement: From Wholesalers in Palghar.
Every 2 days procurement Every 2-3 days procurement depending on the
demand of the products.
Products: Wafers, Chocolates, Barfi, Soaps, Products: Wafers, Chocolates, Soaps, Biscuits,
Biscuits, Sanitary napkins, Stationary, Cold Oil, Dal, Pulses, Vegetables like Onion, Potato,
drinks.. And Firecrackers due to the upcoming Tomato, Chips etc.
Diwali Festival.
Sales: Sales: Minimum Sales per day : Rs. 150
Daily Sales: Rs. 500-700 Maximum Sales per day: Rs. 500
Monthly Revenue: Rs. 9000 Monthly Revenue : Rs. 5000
This Store has been around for 4-5 years. It is relatively new, having started the business
just 1 year ago.
Customers: 20-26 people everyday Customers: 10-15 people everyday
• The stock which is not sold is bought back by the company and they are supplied with other products in place of them
• No discount on bulk orders from wholesalers.
• Best Selling products are Marigold(Rs. 10), Balaji Wafers, Chocolate, Cake
• Customers purchased products in small quantities for Rs. 10, 20 instead of buying the whole packet. Eg: salt, sugar, oil
Particulars HOUSE 1 HOUSE 2 HOUSE 3 HOUSE 4

No. of Members 6 6 2 4

Income (₹) 20,000 6,000 11,500 5,000-6,000

Expense (₹) 17,000-18,000 4,000 3000 3,000-4000

Savings (₹) 2,000-3,000 2,000 8,500 2,000-3,000

Occupation of Husband Worker at Fredun Labour Worker at a Labour (200/day)

& Pharma Ltd (10,000) (6,000) manufacturing plant
Earnings(₹) (9,000)

Occupation of Wife & Tailor + Store Manager House wife Teacher Labour
Earnings (₹) (10,000) (no income) (2,500) (200/day)

Appliances Fridge, Mixer, Iron, TV No Appliances Fridge, TV Computer, 4

2 Smartphones (₹250 4 2 Smartphones Smartphones
GB data) (₹499/person 4GB data) (₹299 1.5 GB data)
Shreya’s slide
Learnings
Challenges Improvements
Poor/ No network coverage Improve the network connectivity to
extend internet access to rural areas,
which can improve education, job
opportunities, and access to information.
No savings Set up health clinics to provide basic
healthcare services. Access to healthcare
can significantly improve the quality of
life.
Low wages Skill Development and Job Opportunities:
Conduct training programs to develop
skills and create job opportunities, to
reduce unemployment and poverty.
No job opportunities
Medium of School
Lack of healthcare centres
Requirement of experienced individuals
for Jobs.