Professional Documents
Culture Documents
EPE 773: Survey Research: Dr. Kelly Bradley
EPE 773: Survey Research: Dr. Kelly Bradley
Consistency of measurement
Purpose
The aim of survey research is to
measure certain attitudes and/or
behaviors of a population or a sample.
Reactivity
Response Bias
Survey
The survey is a non-experimental,
descriptive research method. Surveys can be
useful when a researcher wants to collect
data on phenomena that cannot be directly
observed.
sampling
construction of questionnaire
data collection
translation of data
analysis
conclusions
reporting
Issues to consider in survey research
What is your RESEARCH QUESTION?
Population: accessibility, literacy, and language issues?
Sampling: available data and participation of respondents?
Questions: type, length, and complexity?
existing questionnaire?
Content: knowledge of?
Bias: honest responses and social desirability?
Administrative: cost, time, and equipment?
Some ‘sites’ to explore
Internet Sites Related to Survey Research
http://www.srl.uic.edu/srllink/srllink.htm