Google

Design Thinking
Group 11 section B

-Samriddhi Vashishtha B19162

-Shshank Pandey B19169
-Suyash Saklecha B19176
Product Design Thinking

Why Design Thinking

• Helps us break off from the pre-existing schemes and come up
Empathis innovative solutions.
e
• A more sensitive approach that takes human emotions, motivating
factors and drivers of behaviour into consideration.
Test Define • Iterative process where assumptions are questioned at every step.
Google and Design Thinking
• Empathise with end users to create meaningful solutions.
• Expansive Thinking to create a product 10X better than status quo.
Prototype Ideate • Experimentation to decide whether to go ahead with the idea,
tweak it or kill it.
Google Garages, employees and customers partner to come up with
new ideas
Google Chrome Simplicity/Invisibility
• The browser is designed to be almost invisible. The
chrome is re-skinned to align it with the site visited
• Increase in blur and transparency for adapting with user
specific theme colours
Simplicity
/Invisibilit Security
y • Ways to be more distinct which are difficult too mimic
Omnibox
Security/ • Search suggestions appear as the user types
Tab
Groups User ID & • Scaling up and down of tabs when there are multiple tabs
Password opened.
User Identity Update
• Syncing of credit cards, passwords and user history for
users.
Tab Groups
User
Identity Omnibox • Allowing users to organise, label and colour code the tabs
Update to ease access
• This would help end users to organise tabs by urgency or
by topic.
New Product Design: “Google Chrome”

Empathize Design Ideate Prototype Test & Evolve

• Defines “approach” • Interpreting the • Finalizing the • Building the idea • Validating &
to the challenge problems clearly design needed to with required improving the
• Identified user • Specific “no-Ads” enhance customer features prototype features
policy was motive experience • “Hiring best minds • Open source
interface, privacy, • Best features from
speed was the to ensure smooth from industries” product: code was
main challenge customer Firefox and other played a key role in
experience browsers were the product publicly released
• A web browser was and communities
• High investment imitated development
crucial for a search • Main feature was • Multiple emerge
engine company done in R&D to
ensure product high speed acquisitions were contributing to the
• Various evolution of the
specifications to • No ad model was done to add more
acquisitions were match the resources to the product till now.
done to enhance followed with
customer higher safety & product & creating
product design expectations. an umbrella of
control feature
innovations
 The Project to remake the Web
Multi Process Less Complex undertaken by Google
Architecture : If Browsing Chrome (End of Explorer Era)
one Tab crashes, Experience ; Webstore
others run fine Better UI offers
plethora
of apps
Incognito
Mode to
Omnibox provide
combines private
Search and browsing
Address Bar option

Launched on Incognito
Browsing
open source Mode to
History can
software provide
be
compatible private
searched
for every OS browsing
& Edited
option
 Opportunity to view problem from different
perspective

It creates a way for continuous

improvement

Learning Overcomes filters & biases for any idea or

product
from
Google Leverages the innovation
Chrome
Thank You