INDIA IS NOW 'PRIDE'

LES-BI-GAY.N FRIENDSHIP I DATING

GROUP 26
 SWOT ANALYSIS OF 'PRIDE' IN SPAIN

STRENGTHS
WEAKNESSES
1.Experience in Development and
• No experience in Markets

S W
management of LGBTQ+ Apps
outside of spain.
• Niche Market.
2.Good reputation and understanding
of culture

OPPORTUNITIES

O T
1.Legalisation of LGBTs in many
THREATS
regions • Severe Competition.
2.Deeper Internet Penetration in • Customer Retention.
emerging markets
A BRIEF LOOK INTO INDIAN LGBTQ+ LANDSCAPE (GTM)

THE CURRENT SCENARIO

ESTIMATED POPULATION OF GAY MEN IN INDIA IS 25 LACS.

DATING APPS ARE BEING USED BY SINGLE, MARRIED PEOPLE AND SINGLE
PARENTS
SUBSCRIBER BASE OF EXCLUSIVE LGBTQ DATING APPS IN INDIA IS AROUN
2.21 LACS

WHAT INDIAN LGBTQ+ EXPECT FROM DATING APPS :

PRIVACY SAFETY SEX FRIENDSHIP LOVE  AND

MARRIAGE

Bocanegra Baker Co. | 2020

 'PRIDE' AS A SOLUTION
IN APP CAMERA CLICK FOR
PHOTO VERIFICATION PRIVATE CHAT ROOMS

LINKING OF  ANY ONE SOCIAL

FACEBOOK LIKE FEED
MEDIA PROFILE SAFETY &
RELATIONSHIPS
CHOICE OF ANONYMITY
PRIVACY COMPATIBILITY ALGORITHM

PSEUDO NAMES & IN APP ICEBREAKING

AVATARS ACTIVITIES

BECOME FRIENDS

PRIDE
INDIA
5 MATCHES PER DAY 20 MATCHES PER DAY

ADS POP UP BOOSTING OPTION

FREE USER PAID USER
LOCATION DISCOUNTS FOR ARRANGE A DATE
RESTRICTIONS (OYO, MAKEMYTRIP)
VOICE CALLS (300 MINUTES WITH
NO VOICE CALLS
BOOSTER PACKS
Bocanegra Baker Co. | 2020
 FINANCIAL MODEL
1 2

Break Even
KOYA
CAPITAL BANKS/NBFC

7 CRORE IN EQUITY Rs 3 CRORE TERM

LOAN AT 9% ROI
20%  ANNUALY
1

ARPU : Rs.177/User
PREMIUM SUBSCRIPTION : Rs 180/Week  PAYBACK: 1.5
Rs.550/Month Financial
Rs.4800/ Year Decisions
INTERNATIONAL EXPANSION STRATEGY

FIRST PHASE AFTER ENTRY TO

INDIAN MARKET

SIMILAR DEMOGRAPHY AND

BEHAVIOUR

SECOND PHASE
EXPANSION  

APPLYING  LEARNINGS FROM PREVIOUS

PHASES
 THANK YOU!
TRY  'PRIDE'
BECAUSE BILKUL RISK NAHI LENE KA

CASE PRESENTATION BY GROUP 26:

AMRUTA KULKARNI
PARAG AGRAWAL
SYEDA FARHEEN FATIMA
RAGHAV SB
PUJITHA SUBA VARSHINEE U
SHIKHAR SINGH SENGAR

Annexure