Madeira

Wagish Priyaranjann

Mission statement
To inculcate positive discussion around
liquor industry in India and encourage
people to explore Indian gourmet wines
and other alcoholic beverages. We aim to
support local wine, rum and whiskey
manufacturers gain international exposure
and establish ourselves as the go-to media
and merchandise house for all things
related to liquor in India.

20XX Madeira business plan 1

 Business concept
Using our next-generation data collection from our parent company- Google analytics, we help
breweries predict harvest and consumer behavior. We thrive because of our market knowledge
and the great team behind our product.
Online media consumption is more
popular than ever and with the advent of
pandemic there has been a digital boom
across all sectors. Online shopping has
seen similar trend with users getting
more and more comfortable with online
payment systems and push of UPI.
20XX
Madeira
Online retail of liquor
Monthly magazines glasses, decanter and other
high margin items
Market trends will continue rising based Our operations cost is low, which
on projections, which provides an in combination with absence of
Posters, key chains,
established competitors gives us a Daily YouTube and
opportunity for greater business reach in lighters, etc once the brand
Instagram shorts post
coming years. market advantage. Most of has been established
alcoholic merchandise
manufacturers do not have any
brand recognition. Closely monitor
Weekly articles on website
government regulations to
highlighting Indian
diversify into pan India
brewery landscape
online alcohol delivery.
Contoso business plan 2
Goals and objectives

Launch first edition of our Run focus groups and gather Enter the online retail space
quarterly magazine feedback with our merchandise
offerings

2022 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2023 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Aggressive guerrilla Gain 50% market share in Start plans to diversify into
marketing through social online retail segment pan Indian online alcohol
media delivery platform

20XX Contoso business plan 3

Financials - Merchandizing
Key metrics

Gross Net
Clients Orders
revenue revenue
Revenue by year
2022 100 1100 $10,000 $7,000
$40,000
2023 1100 200 $20,000 $16,000

2024 5000 300 $30,000 $25,000

2025 15000 400 $40,000 $30,000 $30,000

Financials – Magazine and Media $20,000

Key metrics

Social
Web site $10,000
media Gross Net
engagemen
monthly revenue revenue
t
mentions
2022 10 110000 $10,000 $7,000 $0
2022 2023 2024 2025
2023 20 200000 $20,000 $16,000
2024 30 400000 $30,000 $25,000
2025 40 1000000 $40,000 $30,000

20XX Contoso business plan 4

 Risks and rewards
Risks Rewards

New magazine issues may not be First on the market

popular with customers.
Good publicity for the product so
Lack of consumer data will hamper
our forecasting model. far, and we can build momentum

The Magazine may face push back from that scenario

from conservative audience.
Product testing with high-value
Local brands imitating our product clients have shown no issues
could cause customer dissatisfaction

Key issues
Near term Long term

Need funding in key roles Need larger office space

Lack of staffing will cause product Additional employees will require on-
delay site office workspace

20XX Contoso business plan 5