HOT AND COLD MEDIA

What is hot media?

HOT media forms requiring little
involvement from the audience. They
are hot because, metaphorically
speaking, they cannot be “touched”.
And thus experience is relatively
passive and static. Examples includes
radio, film, print medium, and
photograph.
What is cold media?
Cold media are those with high-
level interactivity, where the
experience is more dynamic and
the audience is more involved.
Examples are video games, game
consoles, applications, internet,
and more.
MILESTONES OF MEDIA
What is the first generation of media?

What are the features of each generations of media?

Tribal Age
where hearing is the predominant
and most valuable sense of
reception. Early human ancestors
relied heavily on their sense of
hearing to hunt for food and to stay
alert for danger.
Literacy Age
where sense of sight was
dominant. If the tribal age was
highly acoustic, the literacy age was
highly visual. This is where the
people stated to used phonics.
Print Age
Mass producing written text.
Having more copies of these texts
gave humans a liberty to read them
at their own pace and to share them
to others. The building of libraries
and other repositories.
Electronic Age
The telegraph was invented which
paved the way to the inventions of
more recent technologies such as
telephone, television, mobile
phone and the internet.
Information Age
When the world entered into a
new era of media experience.
Global communication and
networking are enhance.
Infrastructure Age
Digital technology and internet
become pervasive.
Examples are GPS, Appliances
manipulated by smartphones or
internet.