Positioning Statement

For technology lovers in smartphones who want to

do everything possible to be fashionable. Xiaomi is
one of the best Chinese technology brands that gives
you the confidence to have the best smartphone on
the market at a low price. Because it makes sure that
its users feel safe to have the latest in technology, it
proves it by being the 3rd brand in the world that
sells the most cell phones above Huawei.
Competitors
Apple
Samsung
Huawei
 POINTS OF PARITY
HIGH TECHNOLOGY
MODERN DESIGN
EASY MANAGEMENT
HIGH RESOLUTION CAMERA
LONG DURATION BATTERY
 POINT OF DIFFERENCE
AWARENESS.
LOW PRICE.
ALWAYS LOW PRICE.
Perceptual
Map