IDT Project :

Wardrobe Separator

Presented By Group 4:
Abhishek Saurabh | PGP/23/068
Arvind Varun | PGP/23/077
Shahibzada Yamin| PGP/23/107
T. Abhishek | PGP/23/118
Vaishali Sharma | PGP/23/122
 Consumer Persona

Finds problems in organising wardrobe as

XYZ is 25 years old and a student at IIM necessary separators have not been
Kozhikode pursuing higher education. provided and clothes end up stacking on
one another which become difficult to
access.
Leads a busy lifestyle involved in various
academic and extra curricular activities
and has a plethora of clothes and Lives on the college campus where
accessories for various occasions moving from one hostel to another
happens frequently

XYZ likes to spend time on

activities which add value
professionally and is always
in a rush, does not like to
organise belongings but will
be a great time saver if they
are done.
 Design Brief
Team 4 maybe able to help students at IIMK in utilising
Project Description maximum wardrobe space and save time by easier organising.
The intent and scope would be to understand consumer
demographics/lifestyle characteristics of students at IIMK and
Intent/Scope look for an approach to solve the pain points.
Opportunities may include coming up with multi purpose side
tables/ Wall hanging shelves or a wardrobe separator

Key Question taken into Consideration:

Exploration Questions
1. What is the demographic/Psychographic with the greatest
need? What do these needs look like?
2. Can Team 4 come up with an affordable solution to the
needs identified?
3. Can we solve similar need of IIMK staff/faculty (expanding
target users)?

1. IIMK Students
Target Users 2. IIMK staff/faculty
Interview the student community to understand the necessity
Research Plan and critical points to be addressed by potential solutions
Ensure students at IIMK have a durable and multi-use
Expected Outcomes organisational tool.
 Design Criteria
To create a durable multi-use product addressing the following
of pain points:
• Utilise maximum wardrobe space
Design Goal • Should fit into wardrobes/ almirahs of variable dimensions
• Should be durable and last for at least 2 years
• Should help ease organization related problems

• Utilise complete wardrobe space

• Provide partitions in storage space for various use cases
User Perceptions • Durable
• Affordable

Key attributes:
• Easy installing and uninstalling
Physical Attributes • Sliding mechanism to fit into wardrobe of any width
• Vacuum Cups

• Must help in space utilisation

Functional Attributes • Must have multiple use cases for organisation.

• A physical concept model not possible given the current

Constraints situation
Napkin Pitch: Wardrobe Separator

Need
ØØ Need to reduce clutter of wardrobes.
ØØ IIMK students and staff, single people
and new couples who find it hard to keep
things organized.
Approach
ØØ A physical separator for partitioning the wardrobes
pace into subspaces, each of which can be allotted to a
particular item. This reduces clutter and keeps all things
organized.
ØØ The separator is adjustable and hence fits into any
standard size wardrobes. It is made from durable
aluminium and plastic hence is built to last longer.

Benefit Other Service Providers

ØØ Customers can organize their wardrobe, based ØØ There are other products in the markets which aim
on their preferences, such that they know where to fulfil the same needs, such as hanging wardrobe
every item is and so don’t lose time searching for separators, wardrobe trays etc.
them.
 Value chain analysis by Porter

Procurement from wholesale metal works.

Support activities
Technology for assembly, welding and packaging.

Human Resource Management of warehouse employees.

Firm infrastructure – warehouse cum factory

Margin
Marketing
Primary activities

Inbound Outbound
Operations & Sales Service
logistics • Assembling the logistics • Advertising • Aftersales
parts. • Bundling the customer care
• Raw through social
• Packaging the finished goods service
materials. media, mails
finished goods. for outlet. through
• Managing and pamphlets
• Attaching • Managing phone, email
offload and brochures.
labels. pickup and chat.
schedules. • Listing on
schedules.
students portal.
 Visual Presentation

Vacuum cups
Ball bearings

Aluminum rods

24 X 56 cm Dimension
  Multi purpose ( keep clothes stack, as well as hang them with a hanger)
shelf.
Highlighting  Easy to install and carry
Specific Features  Flexible length, 15 kg weight tolerant.
 Resistant to damage due to rodents, weather and wear & tear.

Alternate 1: Alternate 2: Alternate 3:

 Alternatives present are not multi purpose ( i.e. either stacking or hanging of clothes is possible)
 Made of cloth which is neither weather or rodent resistant
 Fixed dimension constraint
 MEDIUM – HIGH
• Low barriers to entry.
• Smooth learning curve.

Porter’s 5 Forces • Not much expertise is required for

operations.

THREAT OF
NEW
ENTRANT
LOW HIGH

• The parts required to make the product • Customers are able to check prices of

is easily and widely obtained and are SUPPLIE Competitive BUYE competitors products and switching

easy to assemble. Hence sellers have R Rivalry R over is easy.

very little bargaining power. POWER POWE

R

THREAT OF
SUBSTITUTI
ON
HIGH

• Substitute products like hanging organizers,

wardrobe oraginzer boxes and trays all of
which provide the same function exist in the
market.
 4Ps Marketing Strategy
Product
Our product ,wardrobe separator is a one
shot solution to the problems faced by
students during wardrobe organization
e.g. less no. of shelves in wardrobe,
leading to unorganised cupboard, just
one rod to hang clothes. Our product will
work as easy to install, length flexible,
rods made shelf, which will also serve as
additional cloth hanging rod.
Place
It would be made available to students
through infrastructure committee of
IIMK. How to install, weight tolerance
details will be provided along with the
product
Price
The price of this piece would be INR
535. It is a fair price. As it is affordable,
2 year durable product providing enough
benefit . It adds feature currently no
alternative provides.
Promotion
There will be a 10% discount for first 50
buyers, later word of mouth would
subsequently do the promotion of the
product.
 Designed for: Designed by: Date: Version:

Business Model Canvas BUSINESS MODEL CANVAS

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

• Wholesale metal works • Procure good • Maximise wardrobe • Transactional with a • IIMK Students
• Metal worker/Fabricators quality raw materials space utilisation feedback loop • IIMK Faculty
• Social Media • Advertising on • Provide partitions in • IIMK Staff
• Users Social Media various storage
• Customer feedback spaces for various
and improvement use cases
• Fit in wardrobe of
variable length
Key Resources Channels

• Wholesale metal • Sold on a order to

works make basis
• Metal initially.
working/Fabricating • Sell via IIMK
workshops margin stores
• Employees

Cost Structure Revenue Streams

• Aluminium(1100) - Rs.130/products • Sales of the end product

• Vacuum Cups - Rs.50 x 6 - Rs. 300 • Sales of left over scrap
• Fabrication costs - Rs.100/product
• Ball Bearings - Rs.60
• Total – Rs.850

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Thank you!