Professional Practices Lecture

13
Agenda

Brain Storming
 ?How we generate ideas

• Idea generation and idea evaluation are different processes. if both of

them happen at same time then we cannot generate ideas.
• Two techniques of generating ideas:
1. Brainstorming
2. Brainwriting
 Brainstorming

• Brainstorming is a group or individual creativity

technique by which efforts are made to find a conclusion
for a specific problem by gathering a list of ideas
spontaneously contributed by its member(s).
• Brainstorming is a popular tool that helps you generate
creative solutions to a problem.
 Brainstorming

Typical problems with traditional brainstorming:

• The one who is the loudest is heard the most.
• The one who is documenting the contributions is unable to fully
participate.
• The one who is documenting the contributions has editorial power.
 Brainwriting
• Brainwriting, however, gives everyone equal opportunity to participate,
and it enables all group members to think without any ‘blocking.
• Brain Writing Process:
• Make a team.
• Give each member a paper to write ideas.
• Now these papers will be passed to each other member who will
contribute to the above written idea of other member.
• This process will be continue for a specific given time.
• At the end best idea will be selected which includes participation of
all members while rotating the papers.