Men’s Grooming Products

PRESENTED BY:

ABHINAV KUMAR

RACHIT SANDUJA

PIYUSH THAKAR

SNEH BHATIA

YASH SEHGAL

YATHANSHU KOTHARI
LEAN CANVAS MODEL
THE 9 BUILDING BLOCKS

Offerin Customer Infrastructure Financ

g e
Customer Key
Segments Activitie Revenu
s e
Value Stream
Channels
Proposition Key
Resources Cost
Customer Structure
Relationshi Key
p Partnership
What we had Scope of the project

done in our Our products ranges

design Future of the industry: men grooming market

Differences in the men and female cosmetic
thinking market

project? Analysis part of the project

 Firm’s Value Propositions
The following are examples of value proposition concepts and techniques:
USP
Unique Selling Proposition
Focus on what makes product better
than the competition
FAB
Feature-Advantage-Benefit
a process that helps an entrepreneur figure
out what each of the product’s features
means to customers
enables the entrepreneur address their
concerns, desires, wants, and needs.
produce a new products based on the
preferences.
 Solve Speed up
Innovation
problem the process

Firm’s Value
More
Propositions (cont.) Adding
value
efficient/eff
Cost
reduction
ective

To be
different Unique /
convenience
from other feature
competitors
PROBLEMS: Large Competition

Promotion of the products/ problem is to tie up and

make brand ambassadors for our company

Distribution Channels

Marketing and sales promotion

Location issues

Testing of our products

Generating the funds

SOLUTIONS
• Uses of natural and organic products

• Promotion of the products are through local retail stores and the most
crowded stores

• Try to get tie up with many suppliers of near by areas to make distribution
channels easily and fix their margins accordingly

• Door to door selling in our initial days, hire one sales person as well

• Try to get stock and store in our residential

• Test products first with our family friends and relatives

• Approach NBFC and Government start ups India for funds

What would be the best solution
that we can adopt for such
many problems?
Marketing channels
Definition :
How you delivery the products or services to the end users or customers.
Procedures delivery the products/services.
Direct Selling

Physical store

Online Selling

Social media
Marketing Channel

Question
i) Which channels work best?
Delivery services
ii) How much do they cost?
Key resources
Definition :
Key resources are the most important assets needed to make a
business model work. Every business model requires them, and it is
only through them that companies generate value propositions and
revenues.

What resources are important the most in distribution channels,

customer relationships, revenue stream?

Capital Human talent Distribution

Business partner Patent / Recipe Networking

 CHANNELS:

Procurement
End to end Inventory
supply chain
Distributor

Customer
Cost structure
2 3
Definition : Machinery /
The entrepreneur should strategize Rental / Utilities Equipment
the best and appropriate cost
structure to suit the project
concept.
1

i. What are the most cost in your Salary / wages

business?
ii. Which key resources/ activities
are most expensive? 5 4

Marketing / Cost per unit :

operation cost Product/services
COST STRUCTURE:
Particulars Fixed cost Variable cost

Registration of the business 8,00,000  

Obtaining licenses 20,000  

Purchasing the software 2,00,000  

Marketing promotions 3,00,000  

Salary   50,000

Stationary   30,000

Operational cost   40,000

Furniture 60,000  

Cost of opening 2,20,000  

Website Development 30,000  

Miscellaneous 20,000  
Total Cost :14, 40,000
Gross profit
Segregation -Fixed cost and variable cost
and Net
Fixed cost :13, 20,000
profit
Variable cost : 1, 20,000
calculation
Revenue : 25, 00,000
Cost of advertisement and marketing expenses :3, 00,000
Miscellaneous expenses : 20,000
Revenue –cost = Profit
Gross profit=25, 00,000-14, 40,000= 10, 60,000
Net Profit= Gross profit-Cost of advertisement and other
miscellaneous expenses= 10, 60,000- (3, 00,000) +
(20,000)
Net Profit =7,40,000
Customer relationships
Definition :
Customer relationships are the types of relationships a company establishes with
specific customer segments. It build connection with the customers.
•What relationship that the target customer expects you to establish?
•How can you integrate that into your business in terms of cost and format?

Offering these items to customers Objective

Coupon Free sample Increase sales

Personal Customer
Loyalty card
assistant retention
Discount Warranty Increase loyal
customers
UNFAIR ADVANTAGE:

 PATENT TECHNOLOGY

 AVOID UNETHICAL PRACTICES

 MAKE EXCLUSIVE CONTRACTS

 MAKE CUSTOMER CENTRIC MODEL

 CUSTOMER ATTENTION
 Summary
The Business Model Canvas has been accepted and used widely for
developing business strategies, both by start-up businesses as well as
established large corporations.

The Business Model Canvas methodology will enable us to learn how

to work out an effective business strategy in a systematic, orderly and
comprehensive manner.

You need to validate your model

assumptions with the customers until you
get it right!