This document discusses charging customers for home delivery of large products if they cannot transport them themselves. The advantages are reducing delivery costs and maintaining profit margins. The disadvantages are that the company needs a way to inform customers of delivery fees to avoid dissatisfaction that could impact sales.
This document discusses charging customers for home delivery of large products if they cannot transport them themselves. The advantages are reducing delivery costs and maintaining profit margins. The disadvantages are that the company needs a way to inform customers of delivery fees to avoid dissatisfaction that could impact sales.
This document discusses charging customers for home delivery of large products if they cannot transport them themselves. The advantages are reducing delivery costs and maintaining profit margins. The disadvantages are that the company needs a way to inform customers of delivery fees to avoid dissatisfaction that could impact sales.
o Significant reduction in cost • For KiddieLand, they have
by offloading delivery cost to to find a way to give customer. information that will o Profit margin not affected by charge customers. transportation costs. • For the customer, suddenly o Customer can order products there is an expense that on phone/internet and get causes them to be home delivery (no need to drive to the retail stores) dissatisfied, which in turn may affect sales.
Draft A Brief Statement (Catalog Copy) To Be Inserted in The Firm's Spring - Summer Brochure That Clearly Explains To Potential Customers The Policy You Recommended in Question 5