ANALOGOUS COLOR SCHEME
Analogous colors are
COLORS USED HERE ARE :
three colors next to each other
on the color wheel, composed
of one dominant color (usually
a primary or secondary color),
then a supporting color (a
secondary or tertiary color),
and a third color that is either
a mix of the two first colors, or
an accent color that pops.
COLOR THEORY
Color theory is the technical
language for explaining how
color works.
It’s the art and science of how
different colors mix and match
together to look visually
appealing and convey
messages.
HERE ANALOGOUS COLOR SCHEME IS USED . THE YELLOW SHADES USED HERE ARE ASSOCIATED WITH JOY HAPPINESS AND ENERGY . YELLOW PRODUCES
WARMING EFFECT , AROUSES CHEERFULNESS AND IT STIMULATES OUR BRAIN .IT ALWAYS SEEKS ATTENTION AND IT WILL ATTRACT THE CUSTOMERS TO VISIT THE
SHOP . YELLOW ALONG WITH RED ACT AS STIMULATOR OF THE URGE OF PEOPLE TO LOOK INTO IT . USING ALSO THE SHADES OF ORANGE CREATES MORE
FRIENDLY AND INVITIND MOOD . THUS ATTRACTING THE CUSTOMERS INSIDE THE SHOP IS VERY IMPORTANT IN A MALL WHERE THERE ARE MANY NUMBER OF
SHOPS . THUS COLOR THEORY WORKS WITH AN INVITING FEEL .
BHUVANA SUNDARI . G