Professional Documents
Culture Documents
GOLDILOCKS
GOLDILOCKS
• Chain based-bakeshop
• Originated in the
Philippines
• One of the leading
bakeshops in baking
industry
Geographic area
• Philippines
• USA
• Canada
• Thailand
Products
• Cakes
• Bread
• Pastries
• Meals
Organizational Chart/Structure
Richard L. Yee
Franchisees
• Adults
• Teenagers
• Children
• Families
SWOT Analysis
• Strengths
– One of the most popularly known bakeshops
in the Philippines
– Has hundreds of branches
– Offers franchises
– Offers online purchasing
SWOT Analysis
• Weaknesses
– High franchising fee
– Perishable products
SWOT Analysis
• Opportunities
– New products and recipes can be introduced
– Possible new locations
– Increasing market
– Possible marketing strategies
SWOT Analysis
• Threats
– The increasing number of competitors
– Change in the economy
– Weather
– Price increase of supplies and raw materials
Conclusion
• Goldilocks has a very strong stand in the
bakeshop industry in the Philippines
• Due to it's fierce competitors, the company
will cooperate with the S.M. Corporation
• When S.M. acquires Goldilocks, he company is
expected to progress further and may even
surpass it's greatest rival, Red Ribbon.