RELAY GAME

A ballpen will be passed while playing a

music. When the music stops the person
holding the ballpen will answer the question
pertaining to the past lesson. Anyone who
answered the question incorrectly will pick a
consequence
MARKET NEED
ANALYSIS
By: AR-JAY C. ROMERO
Entrep Teacher
 JASON FRIED
“There’s nothing wrong
with staying small. You can
do big things with a small
team.”
In analysing the market need, the
following should be asked:
1. Who’ll be interested in my product?
2. What does the market need or want?
3. Who is buying the product? What and
how much? Or, where and why are they
buying those goods/services
 MARKET ANALYSIS
-quantitative and
qualitative assessment of a
market’s ability to respond
positively.
 MARKET ANALYSIS
Looks into:
-size of market
-customer segments
-buying patterns
-competition
-barriers to entry
 HOW TO DO?
1. DEMOGRAPHIC AND
SEGMENTATION
2. TARGET MARKET
3. MARKET NEED
4. COMPETITION
 DEMOGRAPHIC AND
SEGMENTATION

-Statistical characteristics of
human population (age and
income) used especially to
identify markets
 DEMOGRAPHIC AND
SEGMENTATION

-Segmentation is the process of

dividing into segments with
similar characterisitcs. Markets
are needed to be sliced into
segments
 TARGET MARKET

-Type of customer that are

focused within the market. It is
focused on the more qualitative
side of the market analysis by
looking at what drives the
demand
 MARKET NEED
-Investors must determine the
needs of the market through
analysis based from research
conducted focusing on their
needs.
 COMPETITION
-determining the competitor’s
positioning and describe their
strengths and weaknesses.
 BARRIERS TO ENTRY
1. Investment
2. Technology
3. Brand
4. Regulation
5. Access to resources
6. Access to distribution channels
7. location
 POST-
ACTIVITY
Determine the common
barriers to entry that you
may experience in operating
your business