CHAPTER 4

BUSINESS : TV ADVERTISING
Interpreting Info in a Table or Chart
pp.83 see Strategy

 Look at the title/heading/caption to

see what is being presented and/or
compared
 Determine what the numbers present

…
 Compare the numbers in a table …
 Think about what the numbers mean

…
By Table & Bar chart By Pie chart
Different
types of
charts,
graphs &
diagrams
Describing Graphs, Trends
Example
Exercise: Fill in the correct word
STRATEGY
Guess meaning from context
pp.90 Activity 4

 You will hear Spot advertising.

1. Impact probably means influence on people

(хүмүүст нөлөөлөх)
2. Options probably means .......
3.
4.
5. Negotiated probably means agreed on (хэлцэл хийх,
тохиролцох)
“These costs are usually negotiated between advertisers and networks
based on the popularity of a program.”

6.
7.
8.
01 Track 1.mp3
Exercise on Secondary Stress
Activity 5, 6 pp.91-92
 Dispose (2-2;хоёр үетэй үг, хоёрдугаар үе
дээрээ өргөлттэй) хаях

 Advertise
 Strategic
 Popularity
 Cooperate Profitability
 Conserve Negotiation
Conservation
Geographic


 Negotiate 01 Track 1.mp3

 Option Similarity
 Comprise Recognition
 Estimate Estimation
Learn new words ⇒ Disposability
Popularity
TV Ad Activity 7 pp.94,95
1. Commercial length
a.
b.
c.
2. Non program materials
a.
b.
c.
d. 03-Track-3.mp3

3. Viewer behavior
a.
b.
c.
4. Major networks
Taking complete notes
Activity 10 pp.94,95
Goals of TV industry:

Non-Program material:

Five categories of TV Commercials:

A.
B.
C. 05-Track-5.mp3

D.
E.
 Stay home. Watch it.
Stay safe. Stay healthy.

https://www.youtube.com/watch?v=COiDyubn
YOw