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  • Modesty Clothing-Stake

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    Rebecca Sy
    26 views7 pages
    This storyboard proposes a 1-minute commercial for Modesty Clothing that contrasts immodest trends with a message of modesty. It begins by showing women wearing revealing outfits on escalators and in elevators to highlight shortening hemlines and plunging necklines. It then depicts the discomfort these fashions cause by focusing on women adjusting their clothes. Following scenes show the ubiquity of immodest messaging in media and social media. The board concludes by opening a theater curtain to reveal the Modesty Clothing logo and a group of youth dancing, communicating that modest dress allows beauty without needing to flaunt one's body.

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    Modesty Clothing-Stake Copy

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    This storyboard proposes a 1-minute commercial for Modesty Clothing that contrasts immodest trends with a message of modesty. It begins by showing women wearing revealing outfits on escalators and in elevators to highlight shortening hemlines and plunging necklines. It then depicts the discomfort these fashions cause by focusing on women adjusting their clothes. Following scenes show the ubiquity of immodest messaging in media and social media. The board concludes by opening a theater curtain to reveal the Modesty Clothing logo and a group of youth dancing, communicating that modest dress allows beauty without needing to flaunt one's body.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    26 views7 pages

    Modesty Clothing-Stake

    Uploaded by

    Rebecca Sy
    This storyboard proposes a 1-minute commercial for Modesty Clothing that contrasts immodest trends with a message of modesty. It begins by showing women wearing revealing outfits on escalators and in elevators to highlight shortening hemlines and plunging necklines. It then depicts the discomfort these fashions cause by focusing on women adjusting their clothes. Following scenes show the ubiquity of immodest messaging in media and social media. The board concludes by opening a theater curtain to reveal the Modesty Clothing logo and a group of youth dancing, communicating that modest dress allows beauty without needing to flaunt one's body.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    MODESTY CLOTHING

    STORYBOARD

    • 1970’s vibe and setup


    • Retro or Vintage colo
    • 1 minute commercial
    -Prepared by: Aubrey S
    1. Video: Medium shot and diagonal 2.Video: Medium shot and
    panning to a group of women wearing vertical panning to a group
    short skirts while using the escalator women wearing loosed, deep or
    up or stairs plunging necklines in elevator

    VO: Hemlines have been getting VO: Necklines go lower and fit
    shorter, flashing the legs looser, displaying curve of the
    chest.
    -cut-
    -cut-
    3. Video: Close up to medium 4. Video: Zoom out all first three scenes –split screen but will show up one by one

    shot(from waist to legs) of woman *Every guy in each scenes will look at them differently and each girls will get
    walking while wearing super skin tight conscious on how they look
    pants *Girl wearing short skirt keeps adjusting and pulling it down
    *Girl wearing plunging neckline keeps pulling it up
    VO: Pants are so skin tight, showing *Girl wearing super tight pants keeps pulling her shirt down
    every curve of the lower body
    VO: Do we really expect to fit in with the latest trends and tell them not to look at
    -Cut- you

    -Cut-
    5. Video: Medium shot of someone
    watching tv in a dark room 6. Video: Close up shot from the back
    of someone browsing in instagram
    VO: Our culture shouts it in our faces- and looking at immodest clothing post
    in commercials, movies
    -Cut- VO: and on all social media
    -Cut-
    7. Video: Medium shot from the back 8. Video: Zooming out then total
    of someone (back to frame #5) blackout
    watching tv in a dark room (focus on VO: THAT IS WRONG!
    the immodest commercial he’s
    watching) -Cut-

    VO: that the more skin you show, the


    more beautiful are
    -Cut-
    MODESTY
    CLOTHING

    9. Video: Long Shot of Theater Curtain 10. Video: Theater curtain opening
    closed up
    and once its fully open “MODESTY
    VO: BUT ONE THING IS RIGHT! CLOTHING” shows up
    VO: Modesty Clothing
    -Cut-
    -Cut-
    MODESTY
    CLOTHING

    11. Video: Young Men and Women shows up once shows up


    together with “Modesty Clothing” ( After 3 sec. Modesty Clothing
    slowly fades out)
    *Youth wears their Sunday’s best (modest of course!)
    *Youth continues dancing-till VO is over

    VO: You don’t need to flaunt your body to be beautiful. You don’t
    need to wear tight, low cut shirts and short skirts. You can be
    gorgeous, fun, talented and awesome and tell the world around
    you that MODESTY NEVER GOES OUT OF STYLE

    -Cut-

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