This document discusses problems people have trying new products and proposes solutions for a new butter product. It identifies customer segments as teenagers, adults, students, and working men and women. Unique value propositions include a combination of health, hygiene, portability, low fat, and innovative packaging design. Revenue streams would come from availability in markets, shops, stalls, supermarkets and local markets.
This document discusses problems people have trying new products and proposes solutions for a new butter product. It identifies customer segments as teenagers, adults, students, and working men and women. Unique value propositions include a combination of health, hygiene, portability, low fat, and innovative packaging design. Revenue streams would come from availability in markets, shops, stalls, supermarkets and local markets.
This document discusses problems people have trying new products and proposes solutions for a new butter product. It identifies customer segments as teenagers, adults, students, and working men and women. Unique value propositions include a combination of health, hygiene, portability, low fat, and innovative packaging design. Revenue streams would come from availability in markets, shops, stalls, supermarkets and local markets.
People are brand First introducer. Proposition Advantage Segments conscious. Quantity & size Our service Same recipe of according to provide a Teenagers , Hesitate to try new butter, first adults , product. family. unique mover and easy Variety of flavor combination of students Different taste buds to maintain ,working men rejects the new is available. health, image. Portable & easy hygienic and women , taste. travelers. Unique design of handling. butter, product is high in Key Metrics portable , low Channels price. Chemical free, fat and most importantly Social media, halal,availability. sponsorship, competitive, new design of packaging. word of mouth. price. Cost structure Revenue streams Ruining at 15% profit,500-800 traveling Availability in markets ,shops and stalls, cost, 300-500, 300-500 rent of stall . supermarkets and local markets. marketing cost, 4000-4500 container cost , 1000-1500butter