MyCasaParticular

platform
 • MyCasaParticular is a platform that offers accommodation services
generally for tourism/short stay purposes.
• It is based in Cuba where entrepreneurship was for a long time
unwelcomed.
• Cuba started changing its outlook on entrepreneurship in 2010
where it evolved as a solution to address the unfavorable economic
situation.

Introduction
 • Entrepreneurship in Cuba is not a totally new topic, but the term
"self-employment" is more common.
• Self-employment and entrepreneurship have many similarities, but
they are not interchangeable terms in the Cuban context.
• Self-employment emerged as an alternative way, at the initiative of
the State while entrepreneurship was allowed to take place with a
broader vision of the future.

How is the term "entrepreneurship" applied in Cuba

 • The platform MyCasaParticular was number on in Cuba as nobody
had a structure like theirs.
• Starting in Sept 2012, Airbnb became their main competitor.
• Airbnb had quicker booking and payments services and was well
known.
• As the country started promoting tourism, more players came into
the sector.

New competition
 • Economic and political situation
– The concept of owning a business
in Cuba is new.
– Some unclear regulations and the
heavy sanctions placed on the
country by the U.S still weight on
business ventures
Challenges
• New competitors and marketing
strategies
– Entry of experienced competitors.
– Outdated marketing strategies
– Fast delivery.
 Strategic partnerships
• MyCasaParticular made partnerships
that would help them cope with
reservations and speed up the
processing time.
Shift in operations
• Leveraging strengths and field
knowledge.
• Bringing value to the customer.

Countermeasures
 • This group chose to focus on Cuba because of its special relationship
with entrepreneurship.
• MyCasaParticular platform managed to adapt and innovate by
changing the way of thinking and realigning to international
standard.
• The partnerships also allowed diversification in sales channels.

Conclusion