You are on page 1of 7

On Target Tips:

Selling Your Idea


Your idea is ONLY as
good as your ability to
sell it
PSR idea itself
Is it worthy? ………….to answer crucial problem
Do we have a full scope of the problem and our
idea?
 PSR framework ………..(Problem, Solution and
Reflection)
PSR framework
Problem ………..
a. Affecting you and others? Or only you?
b. Affecting customers?
c. Embrace your boss’ agenda? Is it on your boss radar?
• Pitch ideas your boss can approve
• Lower risk to your boss of doing what you want
PSR framework
Solution ………..
a. What is your idea?
b. How much does it cost?
c. How much does it make.. Result?

Reflection……………
What will you do if you present the idea and nothing
happens?
Framing the idea
1. Present full PSR presentation to others, you can trust
and ambivalent, no hidden agenda
2. ABT concept
a. Start with statement of agreement & every body is
agreed upon …..AND…..
b. Introduce the problem ………..BUT…………
c. Bring it your idea home,
……………….THEREFORE……….
POINTERS
• KISS: Keep It Simple Stupid
• Speak your boss language
• Make it a dialogue & conversation
• Finally follow up with formal approval

CREATING STORY

You might also like