Business Plan for Dominators Green
Team 21 (Dominators)
Energy Private Limited (DGE Pvt.Ltd)
David Jose 2028114
Melvin Mathews 2028119
Abin Som 2028121
Emil Varghese 2028019
 Objectives
 Achieve a charging station for every 10Km in the Urban area and 25km in
the Rural area
 Establish long term contracts with at least one Airport and one Public
Dominators transport Company
 Achieve break-even by year two
Green Energy
 Establish a 95% customer satisfaction in charging stations
Pvt Ltd  To Power 80% of charging stations using solar energy
Mission
It is the mission of DGE to provide a reliable establishment for electric car
charging and to establish a comprehensive solution for green energy.
  Dominators Green Energy Pvt Ltd (DGE) will be providing electric car
charging stations throughout the southern part of India.
 It provide the green alternative solution to fossil fuels.
 The company has its Registered office in Bangalore and a regional
office in Kochi.
 The company’s main clients will be Taxi companies, Public Transport
Executive Companies, Airport Facility management, Transportation companies
etc.
Summary  DGE offers services which fall into 3 Categories :
1. Charging Stations(Construction and Maintenance)
2. Charging port Technology( R&D)
3. Green Energy Solutions.
  The HR Partner drives the company mission by working with leaders
across the business to ensure DGE is a great place to work for all our
employees.
 DGE’s HR Business Partners are passionate about their work and help
deliver positive change every day.
Responsibilities
 Exert influence to create positive change and proactively mitigate and
HR resolve employee issues.
DEPARTMENT  Adaptability and Capability to learn the business of the client partner
effectively with HR specialist groups including Learning &
Development, Employee and Labor Relations, Recruiting, HR Services,
and Compensation.
 Proactively identify opportunities and assess improvements to the
employee experience.
 In partnership with leaders, develop workforce plans that ensure our
success for the long term.
  In finance we are mostly focusing on IT and automobile industries
for investments and the main expenses incurred by the company
are on the implication and maintenance of the electric hub.
 The company is having a very high initial cost because of
acquisition of various kinds of assets like vehicles ,accessories etc.
for running the business.
Finance  Major income for the company is selling the electric charges to the
Department customers.
 The company is also getting additional incomes by way of
providing parking facilities, running restaurants..
 We have anticipated 2years P&L account of the company, and we
concluded that in first year we will be having loss and in coming
year profit will be there.
 Profit and Loss Year 1 Year 2

Sales 2500000 3500000

Other Incomes 500000 750000

Total Incomes 3000000 4250000

Expenses    

Anticipated Cost 1500000 1200000

Rent 800000 850000

Profit and Loss Depreciation 50000 75000

Payroll 1000000 1200000

Legal charges 120000 90000

Total Expenses 3470000 3415000

Total Profit (470000) 835000

  Focus on mainly four segments of customers.
1. Public Transportation companies
2. Airport facility maintenance company
3. Taxi and Transportation companies
4. Private car owners.
Marketing  Our hubs will be installed in restaurents,malls;so that the
customers can leisure time during their vehicles get charged.
Department  The first promotion as a part of service was supported by Cochin
International Airport.
 We conducted a campaign in Go Green which specifies the harmful
effects of fossil fuels and promoting the usage of renewable
source of energy like electricity.
 As a part of promoting the company service, we are putting
forward around 20 cars for taxi service for Cochin Airport.
 Strength
 Fast charging capability at a lower cost.
SWOT  Setting up of hubs and further costs are very low as compare to gas stations.

Analysis  Providing mobile charging facility by tracking down the customer who faces shortage in
their battery or an instant break down.
Weakness
 High attrition rate in work force
 The new innovative choices made in the company can give a new competitor a foothold in
the market.
 Creation of this venture in the mind on the people is more difficult as they are driven toward
vehicles driven on fossil fuels.
Opportunities
 Increasing awareness and support for environmentalism.

THANK YOU