MICROSOFT

AND THEIR
STRATEGIES
• Mahbub, Ananna
(15-29710-2)
• Prattay, A.B.M. Shihabul
kamal
(18-38412-2)
GROUP
• Jahid Hasan Sajib
7
(17-35249-2)
• Nusrat Jahan Mukta
(17-35421-3)
• Muhsina Meem
(17-35889-3)
Microsoft Corporation,
shortly known as
Microsoft, is an
American multinational
technology company
with headquarters in
Redmond, Washington.
It develops,
manufactures, licenses,
supports, and sells
computer software,
consumer electronics,
personal computers, and
related services.
Founded by Bill gates
And Paul Allen in 1975,
4th April. Current CEO
is Satya Nadella (2014-
continued)
MISSION
STATEMENT

TO EMPOWER EVERY PERSON

AN D E V E RY O RG A NI Z AT I ON ON
THE PLANET TO ACHIEVE MORE.
VISION
STATEMENT
To help people and businesses
throughout the world realize their
full potential.
HR SRATEGIES

Employee retention strategies: In Recruitment and selection Training & Development strategies:
2007 Microsoft has been named as the strategies: Microsoft always maintain Employee career at Microsoft more
best place to work. The company has strong recruitment and selection than just a job it became increase
5% labor turnover rate.  process because they are technology skills, knowledge, capabilities etc. 
based organization. 
MICROSOFT’S INTENSIVE
STRATEGIES 

• Market Penetration 
• Product Development 
• Market Development 
• Diversification 
• Tech Intensity Strategy 
MARKET
PENETRATION
Market penetration is the primary
intensive strategy that Microsoft
uses to grow its business. This
intensive growth strategy involves
selling more products to the
markets where the company
currently has operations. 
PRODUCT
DEVELOPMENT
Microsoft Corporation uses product
development as a secondary intensive
growth strategy. This intensive strategy
facilitates growth based on the
development and sale of new products. 
MARKET
DEVELOPMENT

Market development is a
supporting intensive growth
strategy that has considerable
but minimal impact on
Microsoft’s current business
performance. Market
development supports
business growth through the
firm’s entry into new
markets. 
DIVERSIFICATION

Microsoft Corporation considers

diversification as a supporting intensive
growth strategy. In this intensive strategy,
the company grows by developing new
businesses. 
TECH INTENSITY
STRATEGY
Focus on ‘tech intensity’ can be mentioned as a
recent addition to the business strategy of Microsoft.
The term ‘tech intensity’ can be described as “a
fusion of cultural mindset and business processes
that rewards the development and propagation of
digital capabilities that create end-to-end digital
feedback loops, tear down data silos and unleash
information flows to trigger insights and 
predictions, automated workflows and intelligent
services.”   
At the same time, it has been noted that “as
encouraging as the buzzword “tech intensity”
sounds, it is not about empowering others for the
sake of its own advancement.” Instead, the actual
and ultimate goal behind company’s ‘tech intensity’
idea is to make Azure world’s computer, by adding
increasing numbers of companies into this platform. 
 RECOMMENDATION 
To remain the leading software provider, Microsoft needs to work on its weak
aspects and embrace opportunities. Few recommendations are given below in
this regard: 
•The weaknesses and threats in the business point to strategic reform in
Microsoft. 
•Upgrade its software and bring innovation. 
•Microsoft must take radical steps to successfully embrace the future of
innovation. 
•Continue enhancing its brand reputation through effective marketing tools. 
•Update its internet browser market and take initiatives to increase the market
share in this segment. 
•Build more competitive advantages to compete with technology rivals like
Google and Apple. 
 RECOMMENDATION 
•Increase partnerships, strategic alliances, and acquisitions to
strengthen its market standing. 
•The company must continue innovating to develop products that are
less vulnerable to cybercrime. 
•Resolve the cybersecurity issues and address the global cyber thefts by
advancing its security network systems. 
•Decrease the prices to reduce the illegal use of its software systems. 
•Diversify its business to enhance potential growth and market share. 
•The company must increase its computer hardware development
efforts to increase its revenues from this segment of the business. 
Thank You