FAMUZ

“ ”
A Business Model Canvas For
Web Based Platform

Anoop C-08
Arti Jha C-14
Tanushree Mukherjee C-50
INTRODUCTION

• It is a web-based platform that brings the antiques, handcraft work, artifacts from all the
corners of India that comes under “Incredible India” campaign and the motive is to
provide uniqueness and authenticity of these geographical tags to every customer who
values the heritage and wants to experience the best artistic culture of India.
• This is also an initiative to re-create the disappearing art work of India and make it a
more organized segment.
• This is a step towards increasing the reach of Flee Markets to a more organized customer
base round the globe.
OPPORTUNITY

• People in India travel to different places to explore the unexplored culture

of geographies and they carry the uniqueness with them in the form of
different artifacts. However the mass production age has affected the
authenticity which people look for
• Here at “शौक Farmaiye” we provide the opportunity to get the guaranteed
authentic products from different corners of India at your doorstep
PRODUCT CATEGORIES

Artifacts Handicraft Antiques

s
SERVICE DESCRIPTION

• It is a web-based platform which acts as a third party between buyers and

sellers to provide uniqueness ad authenticity of every possible market and
street in the form of artifacts or paintings or other hand made products
which are unique selling point of the location.
• The uniqueness is guaranteed by different government bodies which acts
as a proof
 EXAMPLE OF PRODUCTS

•Tea Root Tables from Assam

•Terracotta artisans of Asharikandi
•Metal mirror of Aranmula
•Block printers of Ajrakhpur
•Grass-mat of Pattamadai
•Ornate table of Ladakh
•Walnut Wood Carving
MARKETPLACE

• FOCUSING ON MARPETPLACE MODEL

• CREATING A ONLINE PLATFORM FOR ALL GI TAGS RELATED PRODUCTS
• TARGETING ART ENTHUSIAST AND TRAVELLERS
• PROVIDING AUTHENTIC FAMOUS PRODUCTS
MARKETPLACE MODEL

• We will implement Marketplace model of e-commerce by providing of an information

technology platform on a digital and electronic network to act as a facilitator between
buyer and seller
• Just like flip kart, amazon India etc
• These are platforms that enable a large, fragmented base of buyers and sellers to discover price and
transact with one another in an environment that is efficient, transparent and trusted.

• Marketplace
• Pros –
• Highly scalable
• Investor-friendly
• Wide product portfolio
• Large number of sellers

• Cons –
• Difficult to conduct quality checks
• Difficult to build customer trust and loyalty
HOW TO MAKE THE WEBSITE FAMOUS ?

• Use of SEO optimisation techniques

• Improve user experience across your entire site- reward sites that
have low bounce rates with higher page ranking
• Easy to read posts- quality content and shorter description of
product
• Use of keywords in metatags like- GI, GI Tags, geographical
indication, Famous in India,
• product related keywords ,for eg Buy Pashmina, buy pashmina
online, where to buy pashmina, Authentic Pashmina etc
• Optimize for voice search
• Go into detail – but only when it’s relevant
• Conquer video with YouTube SEO
• Build a variety of backlinks
• Ads on Hotel and ticket booking (Go Ibibo ,MMT)and Travelling info
websites like TripAdvisor
• Tie up with State tourism and Incredible India campaign to win the trust of
customers
VALUE PREPOSITION

• In case of default we provide the guarantee of exchange or refund

• Customer Relationship Management will be handled by us e.g. if there is
any inquiry to be made
• Authenticity of the antique is provided by us
CUSTOMER SEGMENTATION

TRAVELLERS/
ART FOREIGN
BACKPACKER
ENTHUSIASTS TRAVELLERS
GROUPS
 CUSTOMER RELATIONSHIPS

• Being trusted is the most important element of our business is customer relationships.
Without trust, the entire value proposition would crumble. This is particularly true for the
relationship to the users
• For the customers:
Guidelines for travellers and customer reviews
constant check on false reviews
• For the supply-side:
Incentives Policy: Some dos and don’ts for sellers
Regular feedback with sellers 
guiding/training seller about new policies and technologies
KEY ACTIVITIES

Our key activities, like that of all platform businesses, is to enhance the

platforms indirect network effects. Some of the most important levers are:
• (1) adding more valuable content & inventory 
• (2) enhancing customer experience 
• (3) enhancing the value proposition
CHANNELS

• Sales channels 
• webpages (desktop or tablet) and The mobile-optimised webpages
• Partnering with exclusive sellers
• Mobile app
• Offline dedicated shops at airports ( display based)

• Ad channels
• General search engines, Google, Bing
• Hotel booking websites like Go Ibibo,MMT
KEY RESOURCES

Some of the Key Resources are:

• Reviews of the content/ experience of purchase
• Webpage
• Mobile App
• Number of Locations Covered
• Technology Platform and UX of the webpage and app
• Intellectual Property Brands, trademarks etc.
KEY PARTNERS

• Content Creators
• Local Shops/ sellers
• Travel Groups/clubs
• Hotels/ Restaurants
• Online Travel Agencies
• General Search Engines
• Other Partners like Technology partners, tourism bodies, airports etc.
COSTS

• The Major Operational expense is Marketing and Sales Expense

• Technology and Content are second major expenses
• Operating Expense can be further break down as:
• Direct Costs: It comes from Online ads which traffic generation costs from search
engines, social media and other online
• Offline ads: television, radio, print and PR
• Public relations and other costs like Indirect costs
COST DISTRIBUTION

• For Artifacts Price range is Rs. 1500- 5 Lacs

• For Antiques Price Range is Rs. 1200- Rs. 2 Lacs
• For Handicrafts Price Range is Rs. 1000- Rs. 3Lacs
REVENUE MODEL

• The online travel businesses are characterized by three dominant revenue models :
agency model and advertising model
• The agency model uses the same revenue model as the good old brick-and-mortar
travel agency: commissions
• The Advertising Model is also click based model. The website will display clickable
buttons that lead to a booking page for that shop available through the advertiser.
These are cost-per-click (CPC) advertisements