A STUDY ON CONSUMER PERCEPTION

TOWARDS NESTAWAY

- SUBMITTED BY
GOLLAPUDI AKSHITH
17MIME12041
MIME
 INDUSTRY AND COMPANY

Industry- Real Estate and E-commerce industry

The real estate industry in India has become one of the fastest
growing markets, the age of technology has aided in reducing
time and money within internet real estate. Users may list their
properties or search for them at the tip of their fingers

Generally, buyers are attracted to internet real estate due to its

accessibility and its range of properties available.
Company-Nestaway Technologies Pvt.Ltd

In India, it is almost impossible for a bachelor to get accommodation

at a good residential place. Bachelors are not always welcome in
residential areas without prior verification or recommendation.

Nestaway Co-founded by Amarendra Sahu,Deepak Dhar,Jitendra

Jagadev and Smruti parida

Vision- Creating a hassle-free onboarding,servicing and home

rental experience to both home owners&tenants

Mission- To make city housing available and affordable at scale.

 Literature Review

The critical issues for the literature review can be classified as

follows: (i) Different Tenure forms, (ii) The Role of Actors in the
provision of rental housing, (iii) Rent Policy, (iv) Tenure conditions,
(v) Housing cost, (vi) Technical Standards, vii) Tenants Rights, (viii)
Housing Management and Maintenance.

Collected the data from theNestaway people.

Collected the data from the Tenants.

 Objective of the Study:

To find the satisfaction of tenants and owners in organized and

unorganized sector.
To find out the transformation of trends changing from traditional
way to modern and faster way of booking rooms.
To find out the difficulties in unorganized sector.
To understand & analyze the issues faced by college students and
young professionals while relocating or searching for new rented
accommodation.
To create awareness about disadvantages of brokerage system and
make them aware of no brokerage option by NestAway.
 Suitability of methodology to objectives

SERVICES PROVIDED BY NESTAWAY

35

30

25

20

15

10

0
HIGHLY SATISFIES SATISFIED NEUTRAL DISAGREE HIGHLY DISAGREE
COMPARING WITH OTHER RENTAL SOLUTIONS

RATINGS

MAGIC BRICKS
GRAB HOUSE
SQUAREPLUMS
COLIVE
NESTAWAY
 HOW DO YOU KNOW ABOUT NESTAWAY

25

20

15
NESTAWAY
10

0
FRIENDS&FAMILY NEWSPAPER ADVERTISMENT SOCIAL MEDIA
WHAT NESTAWAY HAS TO IMPROVE IN

Sales

RESPONDING
TICKETS
COMPLIENTS
MODEL
APPLICATION
SERVICES HAVE TO IMPROVE

CUSTOMER PERCEPTION

QUICK PROBLEM FIX

REGULAR MAINTENANCE
HELP TO MOVE IN DURING
JOB RELOCATION
AM
 Findings of the study

People are not aware about Nestaway in tier 2&3 cities,

from where they migrate to metro cities
People want to book houses with Nestaway
People in tier 2&3 cities also want online booking services
Owners and tenants are more relaxed booking via
Nestaway because both tenants and properties are verified.
The amount of risk involved is high as compared to the
competitors
Delayed service after sales
Competitors deals are much more attractive and affordable
for the end users
 SUGGESTIONS

Spread awareness and marketing campaigns in tier 2&3

cities from where the people move to metro cities
Market research need to be done in tier 2&3 cities for
opportunities.
Operations team should increase number of houses
because people are not able to find houses in their
desired location.
More independence and budget allocation should be
given to onground team as they can best decide about
the marketing strategy in that particular location.
Increase manpower and improve post sales service
Work on R&D and come up with attractive deals
 Key Takeaways

Creating a value for the customers is more important

than increasing the number of customers.
If Nestaway is able to handle the initial pressure of
increased demand of Nestaway homes & smartly resolve
the queries of new tenants, then customer happiness will
turn into customer delight & shall lead to increased
number of customers through word of mouth publicity &
increase in repeat customer base.
This valuable proposition bears testimony to fact, that for
housing rental problem, the best available solution is
Nestaway.
THANK YOU