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  • Kakinada: Jawaharlal Nehru Technological University

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    This document outlines the personnel in a marketing department. It describes the roles of the chief marketing officer, marketing director, vice president of marketing, and marketing manager, who are at the top of the marketing pyramid and responsible for major decision making and strategy. It also lists other marketing roles such as marketing analyst, public relations, social media expert, marketing coordinator, and marketing assistant, who assist the marketing manager in tasks like data analysis, communications, and day-to-day operations.

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    This document outlines the personnel in a marketing department. It describes the roles of the chief marketing officer, marketing director, vice president of marketing, and marketing manager, who are at the top of the marketing pyramid and responsible for major decision making and strategy. It also lists other marketing roles such as marketing analyst, public relations, social media expert, marketing coordinator, and marketing assistant, who assist the marketing manager in tasks like data analysis, communications, and day-to-day operations.

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    16 views5 pages

    Kakinada: Jawaharlal Nehru Technological University

    Uploaded by

    vinay valina
    This document outlines the personnel in a marketing department. It describes the roles of the chief marketing officer, marketing director, vice president of marketing, and marketing manager, who are at the top of the marketing pyramid and responsible for major decision making and strategy. It also lists other marketing roles such as marketing analyst, public relations, social media expert, marketing coordinator, and marketing assistant, who assist the marketing manager in tasks like data analysis, communications, and day-to-day operations.

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    JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY

    KAKINADA

    SCHOOL OF MANAGEMENT STUDIES


    MARKETING MANAGEMENT
    ORGANISING MARKETING DEPARTMENT
    Presented by
    E V S S G GANESH
    19021E0063
    MARKETING
    • Marketing is the most important parts of any business activity. It
    is what creates customers and generates income, guides the future
    course of a business and defines whether it will be a success or a
    failure. Without marketing, a business is like sitting in the dark
    and expecting people to find you without a light.
    PERSONEL IN MARKETING DEPARTMENT
    Chief Marketing Officer: This is the person who is at the top of the pyramid and is in
    charge of the marketing department. The responsibilities of CMO lie in the decision
    making within the process of the development of the major marketing strategies, as well
    as running the marketing department.
    Marketing Director: The person in this role is responsible for all the marketing strategies
    that are created and implemented. With his tasks he assists the CMO of the company.
    Vice President Marketing: He is answerable to the Marketing Director .He works with
    the marketing manager in determining the strategies, messages, and media to be employed
    for marketing.
    Marketing Manager: Marketing Manager works under the vice president marketing and
    assists him with the implementation of all marketing strategies including creating
    messages or advertisements for marketing, choosing the medium of displaying the
    messages.
    PERSONEL IN MARKETING DEPARTMENT
    Marketing Analyst : Marketing Analysts employ marketing tools such as surveys or studies to
    discover information that may be useful for marketing. They report to the marketing manager.
    Public Relations: Public Relation Officer is in charge of managing the reputation and goodwill
    of the company. His job is to create understanding of the clients and try to influence their
    thinking and behavior.
    Social Media Expert: With the internet becoming a major player in marketing, a company
    benefits from the services of Social Media Experts (SME) and creative services. The creative
    services and social media marketing report to the marketing manager and work under him.
    Marketing Coordinator: Marketing Coordinator is responsible for tracking sales data,
    maintaining the promotional material inventory, planning events, preparing reports, etc. They
    work with the Marketing Manager and assist him.
    Marketing Assistant: Assists and reports to the marketing manager to run the day to day
    business of a marketing department. Carries out administrative work required for the smooth
    running of the department.
    THANK YOU

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