BINU

Livia Vanessa Candra

2440010800 – LA65
SOAP IS A HOUSEHOLD ITEM THAT WE USE
DAILY. THE UNFORTUNATE THING ABOUT
THE MARKET FOR BAR SOAP IN
INDONESIA IS THE LACK OF VARIATION IN
IT. BAR SOAP IN CIRCULATION NOW HAS A
SIMILAR COLOR WITH SIMILAR QUALITY
AND PRICE. BINU AS A SOAP ART
PRODUCTION HOUSE EXISTS TO ADDRESS
THIS PROBLEM. IN ORDER TO STIMULATE
AND SUPPORT THE INTEREST OF BUYERS
WITH VARIETY, BINU HAS SUCCEEDED IN
MAKING A BAR SOAP PRODUCT THAT IS BUSINESS BACKGROUND
DIFFERENT FROM THE OTHERS. NOT ONLY
DOES IT HAVE A MORE COLORFUL AND
ATTRACTIVE APPEARANCE, THE
INGREDIENTS FOR SOAP THAT ARE
PRODUCED ALSO CONTAIN ESSENTIAL
OILS THAT ARE GOOD FOR THE BODY.
THAT WAY, THE SOAP PRODUCTS
PROVIDED NOT ONLY HAVE A VARIETY OF
ATTRACTIVE APPEARANCE VARIATIONS
BUT ALSO GOOD BENEFITS.
 COMPANY DESCRIPTION
Binu is a startup company engaged in the production of bar soap.
The bar soap that is produced is an original product made with a
mixture of essential oils that are beneficial to the body.

The name Binu itself comes from Korean which means soap.

Binu is a soap art production house that specialized in making bar

soaps that have a more colorful and attractive appearances and
containing essential oils that are good for the body and skin.

Our goal is to give the earth what it gives to us. We want to

ensure that when a product is being washed down the drain it
does not negatively affect the earth. That's why all of our
products are made with natural ingredients.
 BINU
Binu is a bar soap product that aims to make the bath experience help
soothe the body because it contains essential oils that have many functions
both for the body and the skin. This bar soap has a more colorful and
attractive appearances than any other bar soap. Binu will available in a few
variants, which are : Vanilla, Chocolate, Strawberry, Coffee, and Oranges.
Binu using all natural products. This product of course user friendly and
easy to use.
MARKETING STRATEGIES

- Endorsement
- Vendor event organizer
- Social media
- E-Commerce
TARGET MARKET

The bar soap product Binu is targeting the unisex market with a spectrum of 17-27 years of age and middle
and upper economic conditions.
The Binu bar soap which carries the theme of variety and innovation is targeted at customers who dare to
leave their comfort zone, with an inclination to try new and unique things that they have never tried before.
Soap products from Binu also targeting the market for customers who are still loyal to using bar soap
products in their daily life.
The market area that we are targeting is in the Jabodetabek area. This marketing targets big cities, especially
Jakarta and its surroundings, seeing different lifestyles, trends, and high purchasing power in these cities.
Besides, it is also to ensure the quality and effectiveness of the soap products being sold.
 WHY YOU SHOULD INVEST ON US?
Binu bar soap is the original Binu product that is ready to penetrate the bar soap market in
Indonesia by bringing interesting ideas and variations that are different from the others. The soap
products that are served are hand made by the Binu production house, which contain essential oils
in them. So that it not only has an attractive appearance and variety, but also has good properties
for the customer's body. The Binu bar soap product has great potential value in the Indonesian bar
soap market. In addition, Binu bar soap products come with unlimited product development
potential. Opening up opportunities for Binu bar soap products to have a high selling value in the
Indonesian bar soap market The investment given will later be used for initial and operational
capital for Binu bar soap products, besides that investment will be driven in the field of product
development to ensure the quality and competence of bar soap products Binu.