ATHER LEASE MODEL

• Ather Lease model makes more affordable for EV buyers.

• The company offer’s three subscription plan platinum, premium and super saver with
down payment starting from 25k to 60k and customer can exit anywhere between 12-
to-36-month tenure period.
• Customer can also retain their vehicle at the end of tenure period with ‘ZERO’ FEES.
• OR if they choose to exit, they will receive their down payment as cashback.
• The ather energy has partnered with AutoVert Bangalore based electric automotive
financing firm for providing leasing service for electric scooter,
 6 out 10 drivers they don’t own
their vehicle. They drive their
vehicle on rent.

Drivers'
opinion about Daily average rent which is payed by
the drivers to vehicle owner is 250rs

leasing
They are willing to take vehicle on
lease if the lease amount is any
where between 7500 to 8000 in a
month.
 PLATINUM
Down payment 25000 30000 40000 50000 60000
Term 36 months 36 months 36 months 36 months 36 months
Lock-in Period 12 months 12 months 12 months 12 months 12 months

Return the vehicle with

Return the vehicle with upto upto 100% CASHBACK or Return the vehicle with upto Return the vehicle with upto Return the vehicle with upto
100% CASHBACK or RETAIN the RETAIN the vehicle with 100% CASHBACK or RETAIN the 100% CASHBACK or RETAIN the 100% CASHBACK or RETAIN the
At the end of term vehicle with 'ZERO' fees 'ZERO' fees vehicle with 'ZERO' fees vehicle with 'ZERO' fees vehicle with 'ZERO' fees
Inclusions
Unlimited KMS yes yes yes yes yes
Comprehensive Insurance for 3 years (worth ₹11,149) no no no no no
Ather Service Lite for 3 years (worth ₹11,328) yes yes yes yes yes
Save on RTO/ Road tax (worth ₹850) yes yes yes yes yes
Comprehensive Insurance for 3 years (worth ₹10,796) yes yes yes yes yes
Extend Term by additional 12 months no no no no no
(in months) 12 & 24 36 12 & 24 36 12 24 36 12 24 36 12 24 36
At the
end of 36
months:
Return
At the end At the end the
At the end of 36 of 36 Vehicle
At the end of of 36 months: months: for a
36 months: months: Return the Return the cashback
Return the Return the Vehicle Vehicle of
Vehicle for a Vehicle for a At the end At the end for a At the end At the end for a At the end At the end ₹60,000
cashback of cashback of of 12 of 24 cashback of 12 of 24 cashback of 12 of 25 OR
Cashback ₹25,000 Cashback ₹30,000 months: months: of ₹40,000 months: months: of ₹50,000 months: months: Retain
Applicable only OR Applicable OR Return the Return the OR Return the Return the OR Return the Return the the
if Retain the only if Retain the Vehicle Vehicle Retain the Vehicle Vehicle Retain the Vehicle Vehicle vehicle
Downpayment vehicle for a Downpayme vehicle for a for a for a vehicle for for a for a vehicle for for a for a for a
is more than retainer fee nt is more retainer fee cashback cashback a retainer cashback cashback a retainer cashback cashback retainer
Check your exit options before end of term ₹35,000 of ₹0 than ₹35,000 of ₹0 of ₹10,000 of ₹20,000 fee of ₹0 of ₹12,500 of ₹25,000 fee of ₹0 of ₹15,000 of ₹30,000 fee of ₹0
₹5,146 / month ₹4,971 / month ₹4,620 / month ₹4,270 / month ₹3,919 / month
per day 166 160 149 138 126
 PREMIUM
Down payment 25000 30000 40000 50000 60000
Term 36 months 36 months 36 months 36 months 36 months
Lock-in Period 12 months 12 months 12 months 12 months 12 months

Return the vehicle with upto Return the vehicle with upto Return the vehicle with upto Return the vehicle with upto
Return the vehicle with upto 100% CASHBACK or RETAIN 100% CASHBACK or RETAIN 100% CASHBACK or RETAIN the 100% CASHBACK or RETAIN
100% CASHBACK or RETAIN the the vehicle with a fee of only the vehicle with a fee of only vehicle with a fee of only the vehicle with a fee of only
At the end of term vehicle with a fee of only ₹2,500 ₹2,500 ₹2,500 ₹ 2,500 ₹2,500
Inclusions
Unlimited KMS yes yes yes yes yes
Comprehensive Insurance for 3 years (worth ₹11,149) no no no no no
Ather Service Lite for 3 years (worth ₹11,328) no no no no no
Save on RTO/ Road tax (worth ₹850) yes yes yes yes yes
Comprehensive Insurance for 3 years (worth ₹10,796) no no no no no
Extend Term by additional 12 months no no no no no
(in months) 12 24 36 12 24 36 12 24 36 12 24 36 12 24 36
At the At the At the At the
end of 36 end of 36 end of 36 end of 36
months: months: months: months:
Return Return Return Return
the the the the
Vehicle Vehicle Vehicle Vehicle
for a for a for a for a
At the end of cashback cashback cashback cashback
At the 36 months: At the of At the of At the of At the of
At the end of 24 Return the At the end of 24 ₹30,000 At the end of 24 ₹40,000 end of 24 ₹50,000 At the end of 25 ₹60,000
end of 12 months: Vehicle for a end of 12 months: OR end of 12 months: OR months: OR end of 12 months: OR
months: Return cashback of months: Return Retain months: Return Retain At the end Return Retain months: Return Retain
Return the ₹25,000 Return the the Return the the of 12 the the Return the the
the Vehicle OR the Vehicle vehicle the Vehicle vehicle months: Vehicle vehicle the Vehicle vehicle
Vehicle for a Retain the Vehicle for a for a Vehicle for a for a Return the for a for a Vehicle for a for a
for a cashback vehicle for a for a cashback retainer for a cashback retainer Vehicle for cashback retainer for a cashback retainer
cashback of retainer fee cashback of fee of cashback of fee of a cashback of fee of cashback of fee of
Check your exit options before end of term of ₹3,750 ₹12,500 of ₹ 2,500 of ₹4,500 ₹15,000 ₹2,500 of ₹6,000 ₹20,000 ₹2500 of ₹7,500 ₹25,000 ₹2500 of ₹9,000 ₹30,000 ₹2500
₹4,693 / month ₹4,519 / month ₹4,172/ month ₹3,825 / month ₹3,478 / month
per day 151 146 135 123 112
 SUPERSAVER
Down payment 25000 30000 40000 50000 60000
Term 36 months 36 months 36 months 36 months 36 months
Lock-in Period 12 months 12 months 12 months 12 months 12 months

Return the vehicle with upto 50% Return the vehicle with upto 50% Return the vehicle with upto 50% Return the vehicle with upto 50%
Return the vehicle with upto 50% CASHBACK CASHBACK CASHBACK CASHBACK CASHBACK
OR OR OR OR OR
CONTINUE with the monthly rental for an CONTINUE with the monthly rental for an CONTINUE with the monthly rental for CONTINUE with the monthly rental for an CONTINUE with the monthly rental for an
additional 12 months('Zero' retention fee at additional 12 months('Zero' retention fee an additional 12 months('Zero' retention additional 12 months('Zero' retention fee additional 12 months('Zero' retention fee
At the end of term end of 48 Months) at end of 48 Months) fee at end of 48 Months) at end of 48 Months) at end of 48 Months)
Inclusions
Unlimited KMS yes yes yes yes yes
Comprehensive Insurance for 3 years (worth ₹11,149) no no no no no
Ather Service Lite for 3 years (worth ₹11,328) no no no no no
Save on RTO/ Road tax (worth ₹850) yes yes yes yes yes
Comprehensive Insurance for 3 years (worth ₹10,796) no no no no no
Extend Term by additional 12 months yes yes yes yes yes
(in months) 12 24 36 12 24 36 12 24 36 12 24 36 12 24 36

At the end of 36 At the end of 36 At the end of 36 At the end of 36

months: months: months: months: At the end of 36
Return the Vehicle Return the Vehicle Return the Vehicle Return the Vehicle months:
for a cashback of for a cashback of for a cashback of for a cashback of Return the Vehicle
₹12,500 ₹15,000 ₹20,000 ₹25,000 for a cashback of
OR OR OR OR ₹30,000
Retain the vehicle Retain the vehicle Retain the vehicle Retain the vehicle At the OR
for a retainer fee At the for a retainer fee At the At the for a retainer fee of At the for a retainer fee of At the end of 26 Retain the vehicle
of ₹42,164 end of 24 of ₹40,544 end of 12 end of 26 ₹37,304 end of 12 ₹34,064 end of 12 months: for a retainer fee of
At the end OR At the end months: OR months: months: OR At the end months: OR months: Return ₹30,824
At the end of of 24 Continue for of 12 Return Continue for Return Return Continue for of 12 Return Continue for Return the OR
12 months: months: another 12 months months: the another 12 months the the another 12 months months: the another 12 months the Vehicle Continue for another
Return the Return the (to retain the Return the Vehicle (to retain the Vehicle Vehicle (to retain the Return the Vehicle (to retain the Vehicle for a 12 months (to retain
Vehicle for a Vehicle for vehicle at 'Zero' Vehicle for for a vehicle at 'Zero' for a for a vehicle at 'Zero' Vehicle for for a vehicle at 'Zero' for a cashback the vehicle at 'Zero'
cashback of a cashback retainer fee at the a cashback cashback retainer fee at the cashback cashback retainer fee at the a cashback cashback retainer fee at the cashback of retainer fee at the
Check your exit options before end of term ₹2500 of ₹5,000 end of 48 months) of ₹3000 of ₹ 6,000 end of 48 months) of ₹4,000 of ₹ 8,000 end of 48 months) of ₹ 5,000 of ₹ 5,000 end of 48 months) of ₹ 6,000 ₹12,000 end of 48 months)
₹3,926 / month ₹3,775 / month ₹3,473/ month ₹3,171 / month ₹2,870 / month
per day 127 122 112 102 93
Ather Grid Location
Ather grid location
 •BAJAJ offers 3 FREE services to the customer
Maintenance cost •Which is done in once 1000 KM, 5000 KM, 10000 KM
related to age •First 6-month maintenance cost for customer is ‘ZERO’

< 1 year < 2 year > 2 year

Periodic 2 months once 2 months once Once in a month

Cost ZERO cost for first six month INR 7000/per year INR 13000/per year
and INR 4000 for next 6
months

Major Changes Oils , Boot Grease and water Oils , Boot Grease and water Oils , Boot Grease and water
wash wash wash
 AGE < 30 AGE < 40 AGE > 40
AVG KM 107 KM 78 KM 64 KM
AVG WORKING TIME 12HRS – 13 10 HRS – 11 8 HRS – 9
HRS HRS HRS
Daily KM

• The Daily Km travelled by the drivers depends upon the

age. Drivers with age below 30 drives higher KM
compared to Age above 40.
• People whose age is above 40 most of their revenue
comes from the school trip.
• Our electric vehicle with range anywhere between 130
km to 150 km will be satisfied by the customer.
 Brake shoe 150
Brake wire 150
Head Light 1000 Full set
Indicator 70
Mud guard 150
Spare cost Side view mirrors 200
Willing to Tail light 200
pay Back light cover 70
Exhaust outlet 700
Seats 800-1500
Roof Top 600-800
Tyre 1250/per tyre
Tyre Tubes 250
Roadside assistance driver's opinion

• Many customers have appreciated this service, as it saves time and money,
and increases the uptime of the vehicles.
• Most of the drivers lives in congested streets and they fear that mobile
servicing vans cannot enter congested lanes and streets.
• Since every driver’s carrying backup stepney wheel they don’t prefer RSA
much for tyre puncture.
• The doorstep servicing concept is helping dealers to extend service facility to
customers who cannot be serviced through brick-and-mortar workshops. This
eventually helps better retention of customers.
 Many Drivers said that they can
wait maximum of 45 days once
after booking is done.

So, waiting time of anything

Waiting Time between 45 days to 2 months will
be healthy for the company.

However, this waiting time should

be reduced in order to avoid
customer shift of brand preference.