Unit - : Introduction To Multimedia

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Introduction to Multimedia
Unit –
Introduction to
Multimedia
2015-16 Semester 1
Unit 1: Introduction to Multimedia
Unit Outline
• In this unit, we will learn

– What is Multimedia?
• Multimedia Elements
• Interactivity
• Web-based Multimedia
• Hypermedia
– Benefits of Multimedia
– Multimedia Applications
• E-commerce
• Training and Distance Learning
• Research and Reference
• Entertainment and Games
• Medical Applications
• Engineering Applications
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What is Multimedia?
• Multimedia comes from the Latin words multus

and media.
– multus means numerous
– media means middle or center
• More recently, media has the meaning
intermediary.
• Multimedia, thus in general, means multiple
intermediaries between the source and sink of
information or multiple means by which
information is stored, transmitted, presented or
perceived.
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What is Multimedia?
• Multimedia elements include:

– Text
– Graphics
– Sound
– Animation
– Video
• Multimedia refers to the use of more than one
media element.
• Multimedia is not really new.
• Multimedia makes content accessible,
interactive, and fun.
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Interactivity
• Interactive multimedia enables user to control

what and when the elements are delivered.
• Interactive multimedia refers to the multimedia
applications that allow users to become active
participants rather than passive recipients of
information.
• People remember:
– 20 percent of what they see
– 30 percent of what they hear
– 50 percent when they see and hear it
– 80 percent when they see it, hear it, and interact with it
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Interactivity gives the user some control over the content.
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Web-based Multimedia
• The Web is an effective way to present

information.
• Web browsers make information easily
accessible.
• Examples of web browsers: Microsoft Internet
Explorer, Microsoft Edge, Mozilla Firefox,
Google Chrome, Apple Safari
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Usage share of web browsers (July 2014 – July 2015)

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Trend in browser usage.

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Web-based Multimedia
• Web-based multimedia:
– is an interactive experience
– incorporates more than one media element
• Web-based multimedia has exploded over the
past few years due to increased computer
processing power and technology
advancements.
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Hypermedia
• Hypermedia refers to a multimedia system in

which related items of information are connected
and can be presented together.
• Hypermedia is a non-linear(1) approach to
multimedia, as users are given control through
the provision of different links to a variety of
information.
(1) “non-linear approach’’ will be introduced in Unit 2.

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Hypermedia
• Hypermedia can be considered as a web of

interrelated information in which the user is in
complete control of the pace and sequence, and
to a certain extent, the choice of content of the
presentation.
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Digitizing
• Integration of text, graphics, animation, sound

and video is accomplished by digitizing different
media elements and manipulating them with
computer software.
Digitized media elements have

been converted to code that
can be interpreted by the
computer.
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Benefits of Multimedia
• Addresses multiple learning styles

• Conveys content in an excellent way
• Uses a variety of media elements to reinforce
one idea
• Activates multiple senses creating rich
experiences
• Gives life to flat information
• Enhances user enjoyment
• Improves retention
• Enables users to control experience
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Multimedia Applications
• E-commerce
• Training and Distance Learning
• Research and Reference
• Entertainment and Games
• Medical Applications
• Engineering Applications
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E-commerce
• Uses the Web to serve clients and customers

• Provides solutions for companies, small or large,
to sell products or services online
• Is able to offer virtual catalogs
• At time of checkout, information is securely
transmitted.
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E-commerce
The ability to buy products and services online has changed the way consumers shop.
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E-commerce
• Advantages:
– Expands customer base
– Opens 24 hours/day, 7 days/week
– Overhead has been reduced. Company can operate
without a traditional storefront.
– Companies use technology to streamline business,
increase efficiency, and improve sales; Multimedia
elements are much more likely to grab attention than
text alone.
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Training and Distance Learning

• There are many options for delivering and

receiving education over a distance.
• Distance learning enables students (of higher
education) to take courses and complete
certificates/degrees online.
• Workers can be trained and retrained effectively
and efficiently via multimedia applications
delivered on CD-ROM / DVD-ROM or over the
Web.
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Training and Distance Learning

• Advantages:
– Freedom of location
– Open entry/open exit
– Self-paced instruction
– Immediate feedback / assessment
– Simulated experiences and varied learning
environments
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Research and Reference

• Newsletters, newspapers, magazines, books,

encyclopedias, and other reference materials
are offered online via the Web.
• The materials online often represent electronic
versions of existing materials.
• The challenge to the developers is to make it
easy for the user to find the desired information,
as well as to use other multimedia elements
such as sound, video, and animation to enhance
the user experience effectively.
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Research and Reference

• Advantages to offering reference materials in a

Web-based format:
– Cross-referencing
– Expanded search
capabilities
– Multi-sensory
experiences
The NASA web site offers users a

wealth of information.
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Entertainment and Games

• Multimedia makes a significant impact in game

and entertainment.
• Some games web sites offer multilevel,
multiplayer entertainment.
• Some web sites are designed to educate as well
as entertain. This form of entertainment is
known as edutainment.
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Medical Applications
• Multimedia technologies can be used to prepare

high-quality magnetic resonance 3D images of
human bodies and practice complicated surgical
procedures.
• Archives of X-ray images, CT scans, ultra-
sonography images, etc. will enable doctors to
provide better consultations, and could serve as
an expert system.
Left: MRI
Right: CT scan 24
Engineering Applications
• Multimedia is used extensively in designing

mechanical, electrical, electronic and
architectural parts through the use of Computer
Aided Design (CAD) and Computer Aided
Manufacturing (CAM) applications.
Screen from AutoCAD

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Reference
• Part of this slide set is prepared or/and extracted

from the following book:
– Multimedia For The Web Revealed, Calleen Coorough
& Jim Shuman, Thomson Learning, 2006, ISBN:1-
4188-3953-1
• This set of slides is for teaching purpose only.
• Self-study slide(s) is / are within the scope of the
final examination.
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1

• In this unit, we will learn

• Multimedia comes from the Latin words multus

• Multimedia elements include:

• Interactive multimedia enables user to control

Interactivity gives the user some control over the content.

• The Web is an effective way to present

Usage share of web browsers (July 2014 – July 2015)

Trend in browser usage.

• Hypermedia refers to a multimedia system in

(1) “non-linear approach’’ will be introduced in Unit 2.

• Hypermedia can be considered as a web of

• Integration of text, graphics, animation, sound

Digitized media elements have

• Addresses multiple learning styles

• Uses the Web to serve clients and customers

Training and Distance Learning

• There are many options for delivering and

Training and Distance Learning

Research and Reference

• Newsletters, newspapers, magazines, books,

Research and Reference

• Advantages to offering reference materials in a

The NASA web site offers users a

Entertainment and Games

• Multimedia makes a significant impact in game

• Multimedia technologies can be used to prepare

• Multimedia is used extensively in designing

Screen from AutoCAD

• Part of this slide set is prepared or/and extracted

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