Communication Skills

BM002-4-0

Diploma - Foundation (Level 0)

 Topics & Structure of Lesson

• What is Social Media

• Characteristics of Social Media
• Types of Social Media
• The importance of Social Media
• Ethics to follow when using Social Media

Communication Skills BM002-4-0 Communication Skills Slide 2 (of 36)

 Learning Outcomes

• At the end of this chapter, you should:

– Know what is Social Media
– Know the characteristics of Social Media
– Know the importance of it
– Know how to use Social Media ethically

Communication Skills BM002-4-0 Communication Skills Slide 3 (of 36)

 What is Social Media?

Old Media SocialA Media good way is interactive

to think
media,
E.g. - Television, about
Radio, and Social
itmagazine,
newspaper, is subsetMedia
books, play,of new
sketch.

media. is that all of this is

It is media actually thatjust about the
requires
being human beings!
participation of others.

New Media – essentially a cyber culture with modern computer
technology, digital data controlled by software and the latest fast
developing communication technology.

E.g. – internet, websites, online games, CD-ROMs, DVDs etc.

Communication Skills BM002-4-0 Communication Skills

 Characteristics of Social Media:
• Participation
- encourages the contributions and feedback from
everyone.

• Openness
- there are rarely any barriers to accessing and
making use of content.

• Conversation
- traditional media  content transmitted
or distributed to audience
- social media  two-way communication

Communication Skills BM002-4-0 Communication Skills

 Characteristics of Social Media
(contd.)
• Community
- easy to form community and
communicate effectively. E.g. favorite TV
show, political issue

• Connectedness
- making use of links to other sites, resources and
people.

Communication Skills BM002-4-0 Communication Skills

 Basic forms of Social Media:
1. Social Network Allow people to build personal web pages and connect with their
friends to share content and communicate.
E.g. – Facebook, MySpace, Bebo

2. Blogs Online journals

3. Wikis Allow people to add or edit content.

E.g. – Wikipedia

4. Podcasts Audio and video files that available by subscription through

services like Apple iTunes.

5. Content Communities which organise and share particular kind of content.

communities The most popular content communities are Flickr & You Tube.

6. Microblogging Combination with bite-sized blogging, small amount of content

(updates). Twitter is the good example!

Communication Skills BM002-4-0 Communication Skills

 It is Your Time!

1. Look for the importance of Social Media.

2. Ethics to follow when using Social Media

Communication Skills BM002-4-0 Communication Skills

 ANY QUESTION? 

Communication Skills BM002-4-0 Communication Skills