Professional Documents
Culture Documents
BM002-4-0
• Communication
– What is culture?
– What is intercultural communication?
– Low context and high context culture
3. Cultural Barrier
i. Stereotype
- over simplified ideas about groups of people
ii. Prejudice
- refers to beliefs, thoughts, feelings that someone holds
about a group (not based on experience, it is a prejudgment
originating outside of actual experience)
iii. Discrimination
- action against a group of people
iv. Ethnocentrism
- This is a tendency to see the world from the point of view of
only one culture
Communication Skills BM002-4-0 Communication Skills
Types of Barriers (contd.):
E.g. (1) here & hear, sheet & shit, tree & three
E.g. (2) Chick (pretty girl), she is a mad cow (angry person),
he is gay (happy person)
– developed
– transmitted
– Received
– interpreted
Minimise Noise
Try to eliminate potential sources of interference.
Choose the medium that will most likely attract the Receiver’s attention and
maintain his/her concentration.
Facilitate feedback
Encourage feedback
Be receptive to responses received.
Communication Skills BM002-4-0 Communication Skills
The End
Questions?