Informative and

Persuasive Speaking
Informative and Persuasive Speaking
o Oral Communication is our most used mode of communication

o Speaking within a meeting

o Conversing in the hall

o Announcements using modern technology

o Whispering words of love/hate

To be effective in the business world requires

 Information/Informative Speaking: making an

idea clear

Persuasive Speaking: Convincing to accept your

proposal
Purpose of Informative and Persuasive Speaking

• Oral Communication has two purposes

General or Macro- to inform or persuade
Specific or Micro- Precise objective to be
communicated
 Informative Specific Purposes

Vague Specific Purpose Better Specific Purpose

Olympic Games To compare information,

using the criterion of
modern technology, as to
which country should host
the years 2025 Olympic
games.
Vague Specific Purpose Better Specific Purpose

Exchange rates To trace the exchange rates

over 15 years of Pakistani
rupee and the U.S dollar
After drafting your specific purpose, you can link three things

The title of the talk

The general purpose

Specific purpose
Title An International Barrier: Language

General purpose To inform

Specific purpose To note three barriers of speaking in a second

language: articles, tenses, and prepositions

Search for unity between the title

and the specific purpose of your talk
Title Learning Microsoft Word

General Purpose To inform

Specific Purpose To introduce users to the basic process of learning

Microsoft Word

Main Points i. How to start a document

ii. How to move around a document
iii. How to select text
iv. How to change text size and font
v. How to copy and paste text
vi. How to save a document
Kinds of Informative Speaking

REPORTS GOODWILL

INSTRUCTIO
BRIEFINGS
N
REPORTS
o High on the list of dislikes
o Weekly or monthly
o Uninteresting/unclear
o Most common forms of oral informative business reports
 Periodic department reports
 Progress reports sales or ongoing committee activities
 Statements on responsibilities
 Monthly personnel reports
GOODWILL
o Utility companies want to remain in contact with the community
o To leave a positive company image
o Written flyer
o Oral speech
o Top level executives speak in variety of public settings
Covid-19
Trees Plantation
Dams
 BRIEFINGS
• Short, problems solving sessions
• Speakers offer background information, current situation, options to
meet the situation, pro and con sides of an argument
• All informed to management
• Make a decision
• Concise presentations
• Management will review your comments and make a decision
INSTRUCTION
• To give Instructions to younger employees
• Benefit from your experience
• Instruct several people or a class of recruits new to the firm
• The central goal is to make clear a process, policy or the philosophy of
the company
• Learn from your instructions and apply this knowledge within the
organization
Examples
Using word processor-an introduction
Completing the sickness and accident forms
Setting up a retirement plan
Conserving energy
Nowadays universities offer seminars on training the trainer
Training in the organization
Preparing employees to do a better job
Instruct others
Kinds of Persuasive Speaking

Procedur
Policy e

Value Fact
Policy
A course of action to be taken or not to be taken
A method of proceeding would occur in response to questions as the
following
What policy should we follow in our university during Covid-19?
Procedure
How will the policy be implemented?
What steps should be followed in implementing the policy?
Not all persons agree on procedures
Persuasion is required to support your personal position on how to
proceed
Value
Value means clarification
Value speeches require using definitions
Fact
What is the expenditure of building a new airport?
Extensive research may be required to prove the validity of your facts