Week 10 MRB

Quantitative
Data Analysis
Tim Dosen
Make Meaning to data
 16-3

Frequencies
A
Unit Sales Cumulative
Increase (%) Frequency Percentage Percentage
5 1 11.1 11.1
6 2 22.2 33.3
7 3 33.3 66.7
8 2 22.2 88.9
9 1 11.1 100
Total 9 100.0

B
Unit Sales Cumulative
Increase (%) Frequency Percentage Percentage
Origin, foreign (1) 6 1 11.1 11.1
7 2 22.2 33.3
8 2 22.2 55.5

Origin, foreign (2) 5 1 11.1 66.6

6 1 11.1 77.7
7 1 11.1 88.8
9 1 11.1 100.0
Total 9 100.0
Distributions

16-4
Characteristics of Distributions

16-5
 Measures of
Central Tendency

Mean Median Mode

16-6
 Measures of Variability

Variance
Variance

Quartile
Quartile Standard
Standard
deviation
deviation deviation
deviation

Dispersion
Dispersion
Interquartile
Interquartile Range
range
range

16-7
Summarizing
Distributions with Shape

16-8
Data Description
Data Analysis

Exploratory Confirmatory

17-10
Exhibit 17-1 Data Exploration, Examination, and Analysis in the
Research Process

17-11
Exhibit 17-2
Frequency of Ad Recall

Value Label Value Frequency Percent Valid Cumulative

Percent Percent

17-12
Exhibit 17-3 Pie Chart

17-13
Exhibit 17-3 Bar Chart

17-14
Exhibit 17-4
Frequency Table

17-15
Exhibit 17-5 Histogram

17-16