PROJECT 4

ADVERTISING

BY LUCY SALMONS
ANIMAL
CRUELTY –
The RSPCA received nearly 100 abandonment reports
PETS in Cheshire last winter.

AT/AFTER Between December 1 and February 29 last year,

the RSPCA received 96 reports of abandoned animals in  in

CHRISTMAS  Cheshire, with 4,650 reports across England and Wales

overall.

2019-2020 The animal charity is now worried that a surge in pet

ownership could result in more unwanted animals this year.

REPORTS  The RSPCA said already in November this year, there have
been 985 reports of dumped and unwanted animals to the
RSPCA's cruelty line.
A third of adults in Great Britain who own a pet said they were
worried that pets bought during lockdown will be abandoned
if people returned to work, with 31 per cent saying they were
concerned that pets will be dumped this Christmas if people
were struggling.
In 2020 a lot of dogs where stolen form there gardens, houses
MOODBOARD FOR POSTER 
The message I want to give to people
is that animals around Christmas
time get abandoned and how we need
to stop that from happening. And the
target audience is for adults to help
give money to charity.
MIND MAP ON The RSPCA
struggle before and
ANIMAL CRUELTY after Christmas  as
there are so many
abandoned
animals 

In November A third of pert Animal charities

there was 985 owners say they are worried that
reports of are worried a surge in
dumped and people buying ownership could
unwanted animals in lead to unwanted
animals in lockdown  animals 
RSPCA 

A lot of dog are

being stolen and
being sold to
other people
which leaves
family's
heartbroken 
PLANNING
FOR POSTER Some photos I want of animals such as
PHOTOSHOOT dogs and cats are them playing in the snow
or them standing Infront of the Christmas
tree  or Christmas decorations around
them or in photoshop I could edit the
image to make it look more Christmassy
and then add the RSPCA logo and add text
to the images to make someone want to
buy or help a pet near the Christmas time.
LIGHTING DIAGRAM FOR
PHOTOSHOOT
REVIEW OF POSTER
The poster communicates the charity RSPCA and asking people to help by
donating to the chartiy. The intended message is asking people to help the
animals near the chritmas time and to make people understand that
animals are not just for the chritmas. The photo is clear, it shows a photo
of a animal such as a dog or a cat with a chritmas theme and the writing is
clearly visable explaning the message with a contact phone number. The
layout is very simple with the RSPCA logo, phone number and a quote.
Other opinions on my work is that the message behind the images are very
clear and they like the chritmas theme such as the dogs in the snow. The
posters are simple but it gets the message across to the public. 
ADVERT FOR SOCIAL MEDIA CREATE
A NARRATIVE/STRUCTURE 
At the start of the advert it starts showing images or videos of animals who have
been abounded before or after Christmas. All the way through the adverting
video\moving image there will be a phone number on the bottom of the screen of
where people can call to help save the animals. 
In the middle of the advert I want RSPCA works talking to us about how  they look
after the  animals on Christmas day or near the Christmas time so it makes people
want to buy an animal from them or give money for their charity.
At the end of the advert there will be a black screen where it will tell you how to
help the animals by giving at least £1 to charity or how they can go and buy one to
help the animal have a better life. 
 STORY BOARD FOR ADVERT
Call 01422 634294
Give £1 to save an
animals
Make life
a difference today

For this idea I want to For this part of the For this idea I wanted to
show what the animals advert, I want RSPCA let people know that they
are going through and to works to tell us about can help and help animals
make people want to help what it's like near the have better homes and
them have a better life Christmas time or on how they can make a
and to not be abandoned Christmas day and how difference.
again or to make people they look after the
not abandon their pets.  animals.