Tea Exported To Iraq

Presented to:
Dr.(Mrs.)Taruna Parmar
 Group Members
• Sabiha Moiyadi
• Savil Mungekar
• Ashay Nadkarni
• Darshana Nimbalkar
• Archana Parmar
• Sneha Parwal
 Contents:
• Introduction
• Tea in India
• About Iraq and drinking habits
 Introduction
• Healthy drink
• Wisdom of our ancients
• Plants
• Types:-1)Chinese variety
2)Assamese variety:- Northeast
India, Myanmar, Vietnam,& South China.
 Continue…
• Tea countries :-
• Origin & used for medicine
• India: masala tea, ginger tea, cardamom tea
• Sri Lanka: Gourmet Black tea
• Japan: Green tea
• China: jasmine tea
 Tea In India
• The consumption of tea in India was first
clearly documented in the Ramayana for 750-
500BC.
• Tea is indigenous to eastern &northern India
• Largest producer in the world
• Tea Board of India controls
 About Iraq:

• Real household income and purchasing power

are on the rise in Iraq.
• Iraq officially the Republic of Iraq country
in Western Asia spanning most of the
northwestern end of the Zagros mountain
range, the eastern part of the Syrian
Desert and the northern part of the Arabian
Desert.
 Drinking habits of tea in Iraq
• Iraqis love tea

• The Iraqis love tea, but they won’t serve tea in just any cup. If it’s not in a crystal clear
cylinder-shaped glass the size of a shot glass

• The more Iraqis like you, the more sugar they’ll put at the bottom of the glass typically
receive two and a half teaspoons.

• In Iraq, tea is really just a vehicle for conversation.

After about four cups of tea, the conversation is typically over
•
• Most consumers view tea as a commodity and brand consideration do not heavily shape
purchase decisions.

• The Iraqi tradition of drinking tea dates back centuries and is well ingrained in social
customs.
 Climatic Conditions
• Most of Iraq has a hot arid climate. Summer
temperatures average above 40 °C (104 °F) for most of
the country and frequently exceed 48 °C (118.4 °F).
Winter temperatures infrequently exceed 21 °C (69.8 °F)
with maximums roughly 15 to 16 °C (59 to 60.8 °F) and
night-time lows occasionally below freezing. Typically
precipitation is low; most places receive less than
250 mm (9.8 in) annually, with maximum rainfall
occurring during the winter months. Rainfall during the
summer is extremely rare, except in the far north of the
country.
 Our Product
Nisma in Arabic
means to feel fresh
and energetic.

r y s ip … ! !
s h by eve
Fee l f re
 Product with different varities
• Dia Tea- for diabetic patients
• Ice tea wit different flavours:
1. Lemon Tea-
2. Green Tea
3. Mint Tea
4. Peach Tea
5. Blueberry Tea
• Kava-
• Masala Chai
• Cardamom tea
 Methods to enter the market

Direct method Indirect method

Wholly owned subsidy

Import Regulations 
Registration Requirements: 
Legal Persons must fulfill the following requirements:
•At the time of registration, the importing company must describe its activities with the
term "General Trade": Law of Commerce No. 30 (1984)
•The company must register with the Customs: Law of Customs No. 23 (1984)
•The company must register with the Chamber of Commerce: Law of Commerce No. 30 (1984)

The following documents are required in order to register: Law of Commerce No. 30 (1984)
•Trader's Name, Date & Place of Birth and Nationality
•Trader's Commercial Name
•Date of Start of Operations and Date of Ownership
•Address of Operation(s) in Iraq and/or Abroad
•Type of Commercial Activity
•Name of Agents (if any); their Date/Place of Birth and Nationality
•Contract of lease (non-certified) verifying the location of the headquarters of the
trader's commercial activities
 Tea manufacturing:

Tea Plucking Weathering

Leaf disruption

Packaging CTC

Grading Sorting Drying Fermentation

Competitors
Packing
for
exports
 Packaging & Pricing
• The packaging of the product is done in a way
so that any medium can be used to export it.
• The language used on the pack is both local
language and English so that every one can
easily understand.
• The pricing strategy used for our product is
penetration pricing strategy as the disposable
income of the people there is quiet low…
 Promotion
• Print media:-newspapers and magazines,
banners and hoardings

• Electronic media: t.v. ads. , radio stations

• Vending Machines:airports, offices,

stations,restaurants and hotels
Distribution:
Manufacturer

Exporter

Wholesaler

Sales Representative

Retailers

Final Consumer
 Trade barriers to Iraq

Tariff ●
Export duties
●
protective tariff
barriers
Non tariff ●
Health and safety regulations
●
Quality maintaining
barriers
Thank You