hoodaura

BY JAMSHED AHMED
introduction
1. 0nline store that offers the best quality products in less price with shipping facility all over
Pakistan.
2. Easy payment methods ( Cash on Delivery, Easy Paisa and Jazz Cash.
S.W.O.T
Strength:
1. Good quality material
2. 24/7 service
3. Ease of communication
4. Low cost for maintenance
Weakness:
1. Price
2. Limited no: of online
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Opportunities:
1. Expansion
2. Bring more & affordable products
Threats:
1. Bad customer reviews
2. Local competition in a market
7p’s of Marketing
Product:
Men collection:
1. Caps
2. Shirts
3. T-Shirts
4. Trousers
Woman collection:
1. T-Shirts
 Continue:
Price:
Prices vary from product to product but the minimum price or starting price is 1100 for Shirt and 500
for t-shirt.

Place:
Hoodaura is officially operating business activities online only through different online channels like
Facebook, Instagram and WhatsApp.
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Promotion:
For promotion purpose again hoodaura uses different online platforms.
Like Facebook page, Instagram videos to promote their product.
Process:
It’s a time taking process first you have to select your choice of product after that one of our
business representative will confirm form you about order later you have to make payment
through different mods and then I last within 2-3 working days your order will be delivered at
your door step.
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Physical Evidence:
1. Social Media Presence
2. Word of Mouth

People:
1. 1 Order Receiver
2. 1 Supplier
Budget:
Initial investment Product Expense
90000 PKR 0.00

Products purchase 90000-60000

30000 Social media camping 30000-5000

25000 Courier services 25000-20000

5000 Other expenses 5000-5000