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  • MICRO Intro 2019-2020

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    gene roy hernandez
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    This course covers the operations of the tourism and hospitality industry through examining its major stakeholders. It provides an in-depth study of each tourism sector, focusing on management strategies in a local setting. The course analyzes how external factors impact different tourism businesses and identifies employment opportunities in each sector. It is divided into three periods covering the psychology, sociology, and culture of tourism initially, accommodations and transportation in the midterm, and tourism promotion, planning and qualifications in the final period. Learning activities include quizzes, discussions, case analyses and interactive activities, with a final case analysis and research project.

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    This course covers the operations of the tourism and hospitality industry through examining its major stakeholders. It provides an in-depth study of each tourism sector, focusing on management strategies in a local setting. The course analyzes how external factors impact different tourism businesses and identifies employment opportunities in each sector. It is divided into three periods covering the psychology, sociology, and culture of tourism initially, accommodations and transportation in the midterm, and tourism promotion, planning and qualifications in the final period. Learning activities include quizzes, discussions, case analyses and interactive activities, with a final case analysis and research project.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views17 pages

    MICRO Intro 2019-2020

    Uploaded by

    gene roy hernandez
    This course covers the operations of the tourism and hospitality industry through examining its major stakeholders. It provides an in-depth study of each tourism sector, focusing on management strategies in a local setting. The course analyzes how external factors impact different tourism businesses and identifies employment opportunities in each sector. It is divided into three periods covering the psychology, sociology, and culture of tourism initially, accommodations and transportation in the midterm, and tourism promotion, planning and qualifications in the final period. Learning activities include quizzes, discussions, case analyses and interactive activities, with a final case analysis and research project.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 17

    Micro Perspective of

    Tourism and Hospitality

    DR. GENE ROY P. HERNANDEZ


    generoyphernandez@gmail.com
    09976018590
    Summary of
    Course Outline
    This course will cover the workings, operations and
    the integrative activities of major stakeholders of
    Tourism and Hospitality Industry. The student will
    also gain knowledge on managing and marketing a
    service-oriented business organization. Apart from
    the scope and structure of travel organizations, it
    provides an in depth study of the nature and distinct
    characteristics of each sectors of the entire tourism
    industry, focusing on the management, organization
    and planning of specific business strategies for the
    various entity in the local setting.
    This will also involve the analysis of the possible
    impacts of external factors and trends on the
    different tourism and hospitality sectors and specific
    types of businesses. It will also look for the client
    profiling such a travel motivation and influences as
    it relates to aligning strategic and tactical solutions
    to the business. The course also identifies the
    employment opportunities available for each sector
    and corresponding qualifications for the job.
    Preliminary Period

    Psychology of Tourism
    The Sociology of Tourism
    Tourism Culture
    Tourism Transportation Sector
    Transportation Sector
    Midterm Period

    Accommodations
    Food and Beverage Sectors
    Recreation and Leisure
    Tourism Attraction and Theme Parks
    The MICE Industry
    Final Period

    Tourism Promotion
    Tourism Distribution Channel
    Tourism Planning and Development
    Employment Opportunities and
    Qualifications in the Tourism and
    Hospitality Industry
    Outcomes-based Learning
    Activities
    Unit Quiz
    Discussion Forum
    Learning KSA
    Case Analysis
    Interactive learning activities
    Final Requirements

    Case Analysis (formatted)


    individual
    Research (Individual/groupings)
    Tourism
    Business Value
    Chain
    OBJECTIVES

    Determine the value of Tourism and


    Hospitality Business Value Chain
    Conclude on the multiplier effect produced
    in hospitality and tourism operations
    Evaluate the relationships of hospitality
    and tourism industry
    MICROTH
    An Introduction

    Tourism Business
    Value Chain
    To be continued…….

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