The Role of Industrial

Consumption

GREEN MARKETING
MANAGEMENT
PURPOSE
Of This Chapter
The purpose of this chapter has been
to outline the major influences of
industry on the environment. Here,
offer evidence that the iron and steel,
petrochemical and chemical, non-
metallic metals and paper & pulp
industries are the largest users of
energy and largest procedures of
carbon dioxide.
 01 Primary Industrial Contributors to
Carbon Emissions

02 Carbon Emissions Associated with Steel

Presentation Production

Flow 03 Carbon Emissions in The Non-metallic

Minerals Industry

04 Carbon Emissions Endemic to Chemical

Production

05 Carbon Emission Associated with The

Paper & Pulp Industries

06 Industrial Standards that Seek to Limit

Carbon Emission
 The Role of Industrial
Consumption

Primary Industrial Contributors to

Carbon Emissions
 American Institute of Steel
Construction – Steel Day

On September 18, 2009

AISC open the house to inform

members of the community
about its sustainable operation

Visit The Steel Mills

General publics, Engineers,
Architect, University faculty and
Steel is the world’s Students are visited steel mills,
fabricators etc. and witness
most recycled material advance technology in advance
and this industry
Purpose of Steel Day
markedly dropped the Steel Day drew attention to the
emission of green critical role of structural steel in
country’s infrastructure ,economy
house gas, air and and employment
water over the past 20
years.
 2004
16%
Energy
30%
1%
1%
1%
2%
Consumption by
2%

4%
Industry
4% Chemical and Petrochemical – 30%
Iron & Steel – 19%
5% No-metallic Minerals – 9%
Paper, plum and print – 6%
6%
Food & Tobacco – 5%
19%
Non-ferrous Metals – 4%
Machinery – 4%
9%
Energy Consumption by Industry, 2004 Textile & leather – 2%
Mining and Quarrying – 2%
Chemical and Petrochemical Iron & Steel Non-metallic Minerals
Construction – 1%
Paper, plum and print Food & Tobacoo Non-ferrous Metal Wood & Wood Products – 1%
Machinery Textile & Leather Mining and Quarrying Transportation and Equipment – 1%
Construction Wood and Wood Products Transportation Equipment
Non-specified
 2004
others
Chemical and Petrochemical
16% Carbon
29%

Emission by
Industry
Chemical and Petrochemical – 16%
Iron & Steel
Iron & Steel – 27%
28% No-metallic Minerals – 28%
Others– 29%

Non-metallic Minerals
28%

Carbon Emission by Industry, 2004

 The Role of Industrial
Consumption

Carbon Emissions Associated with Steel

Production
 Worldwide Steel Usage, 2007
50%

45%

40% 2007
35%

30%
Worldwide
25%
Steel usage
20%
Domestic Appliance – 4%
15% Other Transport – 4.5%
Electric Equipment – 5%
10% Automotive – 14%
Metal Products – 15%
5%
Mechanical Machinery – 16%
0%
Construction – 50%
Domestic Other Electric Automotive Matel Machanical Construction
Applience Transport Equipment Products Machinery

Series 3
Worldwide Steel Production, 2007

• Over this two decade era, China has been most

growth but the steel production in this country is
China relatively inefficient.
• Chinese market does not have sustainable
38% amount of plan for steel recycling.
• China, Russia, India and Ukraine account for
almost half of all steel production.
More then half of carbon dioxide emission associated with Iron & steel. The
production of iron and steel is complex and various from one country to the next,
yet two methods account for nearly all steel production.
1. Basic Oxygen Furnaces: used for high-tonnage carbon steels
2. Electric Arc Furnaces: used for low-tonnage specialty steels
 Steel Production Process

Raw Materials Iron Production Steel Production

Pig Iron/
Hot metal
Basic Oxygen
Coal Coke Making Blast Furnace Furnace

Air / Oxygen Hot Stove

Iron Ore

Metallurgy Finishing
Iron Ore Sinter Making

Iron Ore Pellet Making

Scrap
Direct Reduced Electric Arc
Iron Production Furnace
 The Role of Industrial
Consumption

Carbon Emissions in The Non-metallic

Minerals Industry
Non-metallic Mineral Industry
• This Industry is account for 9% of industrial energy use but
represent 27% of Carbon emission.
• The largest contributor to energy usage in the non-metallic
minerals sector is concrete production.
• A central process to this production is the production of cement.
Concrete Production – Four Stage Process

First Stage Second Stage Third Stage Forth Stage

Acquisition of • Raw Materials are Materials are • Gypsum is Added.

Raw Materials Analysed. Heated in A • The Mixture is
• Blended And Ground Very Large Kiln Ground to A Fine
for Further Processing. Powder Called
Portland Cement.
 The Role of Industrial
Consumption

Carbon Emissions Endemic to Chemical

Production
 Chemical
Production

• This Industry account for 30% of Industrial energy

usage.
• This rate is growing at 2.2% annually.
• This Industry represent 16% of Carbon emission
in industrial sector.
Chemical Production
Firstly
Chemical Industry produces plastics,
synthetics, resins, detergents, fertilizers and
many other product.

Content Here

Secondly
Three types of intermediary products (olefins,
aromatic and other intermediates) span raw
materials that include crude oil, natural gas, coal
Content Here and other minerals

Finally
Nine chemical processes associated with
petrochemicals, inorganic chemicals and
Content Here
fertilizers account for more than 65% of global
energy use in the industry
 The Role of Industrial
Consumption

Carbon Emission Associated with The

Paper & Pulp Industries
 Paper & Pulp Industry

The paper and plum industry is the fourth largest user of energy in the industrial sector.
Approximately one half of industry production is in the form of packaging, wrapping and
paperboard. Here, one third of production is printing and writing paper. Since 1960, the
annual growth rate for printing and writing paper has exceeded increases in demand in
other sectors of this industry and the rise in computer and photocopier use is associated
with this increase. The demand for various forms of production is related to OECD
membership.
 Paper Recycling Value Chain
80.00%

70.00%

60.00%
Paper
50.00%
Recycling
40.00%
Value Chain
30.00%
• It outlines the value chain
for the recycling of the
20.00%
paper products.
• At 60% recycling Japan is
10.00% the largest recycler,
followed by European
0.00%
Union at 52%.
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Target :
2010

Net Trade Column1

 The Role of Industrial
Consumption

Industrial Standards that Seek to Limit

Carbon Emission
ISO 14000 is a managerial system that
support organizational action design to
minimize harmful effects on the
environment and achieve continual
improvement of environmental
performance. Implementation of ISO 14000
enables organizations to realize cost
savings due to a focus on resource
consumption and waste management.
Adherence to ISO 14000 standards lower
the risk of noncompliance and
accreditation offers marketing
opportunities to firm that pursue these
standards.
Thank You