Design

Services for
Tourism in
Jam Gadang
Arief Suhanda (1810512010 )
Esa Lovena (1810522018 )
Fauzia Wendrisa ( 1810523013 )
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Hijjul Husna ( 1810523001 )

Noer Rachmadani Hernirat ( 1810523011 )
 Contents

Who are your TAs? And Why?

How people request for the
service or product?

What features do they have? What are their “Journey Map”

from “awareness” to
“advocacy”?

What would un/satisfies my

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TAs?
 Who are your TAs?

01 And Why?
Our target audience is visitors in Jam Gadang Bukittinggi. Since
we would like to focus on tourism app. We target the customer
is young to old modern customers, to attract them to come to
Jam Gadang and nearby spots (because Jam Gadang is the
center of the Bukittinggi city and very close to Pasar Atas
market which is the business center in Bukittinggi, others
tourism spots, and hotels, and culinary center, the visitors can
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easily move to another spots only by walking)

 What features do they
have?
All ages, All gender, All income level, Modern and
Multitasking Lifestyle

How people request for

the service or product?
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To access the application, the users need to download

the application on Playstore and Appstore in order to use
 What are their “Journey
Map” from “awareness” to
“advocacy”?
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 What would un/satisfies my
TAs?

What satisfies my target Audiences : The visitors in Jam Gadang will be satisfied with the
features or services in the Jam Gadang tourism app. They can easily access information, enjoy
the tourism services and experiences in Jam Gadang while using the app.
What unsatisfied my target audiences : The visitors must download the app first. Then, the app
also need to connect to the internet which requires the area in Jam Gadang and nearby have to be
access by the free wi-fi.
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 Thank you!
Do you have any questions?
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