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Select
Ecommerce product

Customers Bank
payment

Shipping Warehouse
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Types of B2C E-commerce

01
Products offered for sale with
revenue on sale . Storefront
(Retail shop)
02
Multiple retailers with revenue from
commission or space hire .
Types of Shopping Mall
b2c e-
commerce

04
Site facilitates transactions
between companies for aBusiness
fee.
Exchanges 03
Vendors or buyers pay fixed
price or percentage.

Auction
BUSINESS TO CONSUMER
Types of B2C models

1 E-retail or Tailing 2 Brick & Click Retail

It refers to retailing of It refers to combination
consumer goods online of a brick and motor
through a website shop with e-tailing

Types of
B2C models

1 2
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Content Types

Social Media

Mobile Content
E-Newsletters

In-App Content Videos

B2C Content
Types
Print Magazine Blog Posts

Micro Site Events

Brand Content
Tools
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B2C Characteristics
Channel
Relatively simple – direct or
from retailers

03
04
Purchasing
characteristics
Low value, high volume or
high value, low volume.
May be high involvement

Proportion
01 of
adopters
Low to medium
with
access
05 02
Complexity
of –
Relatively simple
Product individual and influencers
buying
characteristic
Often standardized items
decisions
BUSINESS TO CONSUMER
8 Key Ingredients to Build a B2C Business Model

Value Proposition Why should the customer buy from you.

┘
Revenue Model How will you earn money .
┘
Market Opportunity What market space do you intend to serve and what is its size.
┘
Competitive Environment Who are your competitors ?
┘
Competitive Advantage What are your advantage over your competitors?
┘
Market Strategy How do you plan to promote your products ┘
What type of organizational structure do you need in order to carry out the
Organizational Development
business plan? ┘
Management Team What type of experience do you look for in your management team? ┘
BUSINESS TO CONSUMER
Customer Centric Business Model
Customer-focused Strategy

• Who do we sell to ?
• What do we sell ?
Operational Excellence
• Who do we
compete with ?
• What buying Customer – • How do we win ?
experiences are we Operational
trying to create Focused
Excellence
• In what processes must Strategy
we excel?
• How do we leverage
information and
technology for
competitive advantage?
• How do we
institutionalize feedback
and learning
Customer –Focused
Organization and
Organization and culture
Culture
• How do we organize
for success ?
• How do we create
customer –focused
attitudes and
behavior?
• How do we fill skill
gaps?
BUSINESS TO CONSUMER
10 Differences Between B2B & B2C Marketing

B2B
vs B2C
Sell products or services to companies Sell products or services to individuals

Make large scale sales Sell for personal consumption

Look for efficiency Look for promotions and entertainment

They want to have fun and be happy with

They want to be educated
their purchase

Need to resolve specific necessities Need to resolve basic necessities

Based on very long relationships Based on very short relationships

Decision making goes through They make emotional decisions

different levels
Few clients and large purchasing volume Many clients and low purchasing volume

Centered on logic and characteristic Centered on desires and benefits

Look to accomplish long term goals Want rapid and immediate results
BUSINESS TO CONSUMER
The Marketing Funnel : B2C VS B2B

B2C B2B
Search for information
AWARENESS Search for information

Buyers examine
Learn about products INTEREST specific product and
reviews
Read reviews and Buyers share research
compare products CONSIDERATION on products and
brands with other
stakeholders
Put product in cart INTENT
Buyer gets product
demo
Review shopping cart Buyer gets contract
EVALUATION
and go to check out proposal

Sales transaction is PURCHASE Sales transaction is

completed completed
BUSINESS TO CONSUMER
How It is Different from B2C Marketing?
B2B MARKETING
• Small / Focused Target
Market
• Features / Functional /
Education
• Rational ... mostly
• Less / Selective Media
Consumption
• Long Lead Time / Multi
Step Process
• Long Term Relationship
• Create and Support
Demand
Vs B2C MARKETING
• Large Target Market
• Benefits / Symbolic /
Appeal
• Emotional ... mostly
• Multiple Touch Points
• Short Lead Time / Single
Step Process
• Instantly Interesting
• Drive Demand
BUSINESS TO CONSUMER
Major Business to Consumer Business Model

1. Portal

7. Community Provider

2. E-tailer /Storefront

6. Market Creater

B2C 3. Content Provider

5. Service Provider
4. Transaction Broker
BUSINESS TO CONSUMER
Provide Value to Their Consumers by Creating Content

01 Content should inspire

and entertain

Aims to create excitement

02 around products
and increase brand loyalty

Use content a away to

03 position your brand as a
thought leader and innovator

Must appeal to
04 individuals
and their peers
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B2C models : Advantage & Disadvantage

Advantage Disadvantage

• Time flexibility
• No location • Security threats
• More competition
constraint
• Less investment • Low conversion
and better returns rates
• Ease and comfort • Technical glitches
of shopping and failures
• No hassles of
middlemen
• Global reach
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Item display
& search
Background color,
picture and music

Recommendations

B2C Service
Social Experience
network

Categorization

Comments
BUSINESS TO CONSUMER
B2C Buyers

Make buying decisions for individuals

or households
Purchase size is
small
One buyer may include some
influencers or other users
300 million people in the united
states; 100 million households

Located throughout the united states

BUSINESS TO CONSUMER
B2C Marketing Automation
Focus
Brand building

Method
Vendors Automatic
Bridge privy, belly, marketing
extract target, five programs to
stars centralize
customer data and
improve campaign
engagement
B2C
Marketing
Endgame
Goal Automation Frequency
More revenue compression
,better loyalty
program,
increased brand
capital, higher
redemption
Features rates.
Email + social marketing .
In store capture ,loyalty
nurturing ,reputation
management
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Self-Support B2C
model

Comprehensive Vertical self –

self – support B2C support B2C
platform platform

“Direct mail” and The platform

“bonded area focuses on a
import” models certain product

Good management on Strong management

supply chain and logistics on products

Business development will be Huge funds and investment

affected changes in the industry in the early stage