FINAL PROJECT

PRESENTED BY: UMER AHMED

AHMED HUSSAIN
INTRODUCTION

• APPLE COMPUTER’S 30-YEAR HISTORY IS FULL OF HIGHS AND LOWS, WHICH

IS WHAT WE WOULD EXPECT IN A HIGHLY INNOVATIVE COMPANY. THEY
EVOLVED THROUGHOUT THE YEARS INTO AN ORGANIZATION THAT IS VERY
MUCH A REPRESENTATION OF ITS LEADER, STEVEN JOBS. APPLE MADE
SEVERAL HUGELY SUCCESSFUL PRODUCT INTRODUCTIONS OVER THE
YEARS. THEY HAVE ALSO COMPLETELY FALLEN ON THEIR FACE ON SEVERAL
OCCASIONS. THEY STRUGGLED MIGHTILY WHILE JOBS WAS NOT A PART OF
THE ORGANIZATION. APPLE REACHED A POINT WHERE MANY THOUGHT
THEY WOULD NOT SURVIVE.
MISSION STATEMENT

• “APPLE IGNITED THE PERSONAL COMPUTER REVOLUTION IN THE 1970S

WITH THE APPLE II AND REINVENTED THE PERSONAL COMPUTER IN THE
1980S WITH THE MACINTOSH. APPLE IS COMMITTED TO BRINGING THE BEST
PERSONAL COMPUTING EXPERIENCE TO STUDENTS, EDUCATORS, CREATIVE
PROFESSIONALS AND CONSUMERS AROUND THE WORLD THROUGH ITS
INNOVATIVE HARDWARE, SOFTWARE AND INTERNET OFFERINGS.”
VISSION STATEMENT

• “MAN IS THE CREATOR OF CHANGE IN THIS WORLD. AS SUCH HE SHOULD BE

ABOVE SYSTEMS AND STRUCTURES, AND NOT SUBORDINATE TO THEM.”
HIERARCHY OF MANAGEMENT:

• BOARD OF DIRECTORS
• TOP EXECUTIVES
• VICE PRESIDENTS/ SECOND TIER MANAGEMENT
• THIRD TIER MANAGEMENT:
GRAPHICAL PRESENTAION
SWOT ANALYSIS

APPLE’S STRENGTHS:
• MOST VALUABLE BRAND
• GLOBALLY ICONIC
• TOP TECHNOLOGY
• BRAND OF CHOICE
• PROFICIENT RESEARCH
• SUSTAINABILITY MADE POSSIBLE THROUGH LIAM
• EXPANSION IN SERVICES
APPLE’S WEAKNESSES

• HIGH PRICED PRODUCTS

• LIMITED ADVERTISEMENT & PROMOTIONS
• ENTERING INTO AREA OF NON-COMPETENCY
• INCOMPATIBILITY WITH OTHER SOFTWARE
• ALLEGATIONS OF TRACKING
• UNFAIR BUSINESS PRACTICES
APPLE’S OPPORTUNITIES

• CONSISTENT CUSTOMER GROWTH

• QUALIFIED PROFESSIONALS
• EXPANSIVE DISTRIBUTION NETWORK
• LACK OF GREEN TECHNOLOGY
• SMART WEARABLE TECHNOLOGY
• UTILIZE ARTIFICIAL INTELLIGENCE
• EXPAND MUSIC STREAMING SERVICES
• DELIVER SELF-DRIVING SOFTWARE TECHNOLOGY
• KIA MOTORS TO BUILD APPLE’S DRIVERLESS CAR
APPLE’S THREATS

• CORONAVIRUS OUTBREAK
• SUPPLY CHAIN DISRUPTION APPLE
• BULLIED BY COUNTERFEITS
• INCREASING COMPETITION
• MARKET PENETRATION
• CHINA TARIFFS
• LAWSUITS
• BACKDOOR MECHANISM
• MARK ZUCKERBERG CRITICIZED MONOPOLY OF IPHONE’S APP STORE
APPLE INC. OBJECTIVES AND STRATEGIES

• PRODUCT
• PLACE
• PRICE
• PROMOTION
• RECRUITMENT AND SELECTION
• DIVERSITY AND EQUAL EMPLOYMENT OPPORTUNITIES
• EMPLOYMENT BENEFITS AND COMPENSATION
• EMPLOYEE APPRECIATION AND RECOGNITION
• CAREER OPPORTUNITY
• TRAINING AND DEVELOPMENT
RECOMMENDATIONS FOR HR DEPARTMENT OF
APPLE

• CREATING POTENTIAL NETWORK

• DEVELOPING TRAINING AND DEVELOPMENT SCHEDULE
• CONDUCTING RESEARCH ABOUT THE MARKET
• KNOWING THE COMPETITORS IN THE MARKET
• REWARD AND BONUSES
• ORGANIZATIONAL CULTURE
ORGANIZATIONAL CHALLENGES

• PREPARE FOR 5G
• AUGMENTING THE HUMAN
• VOICE FIRST SKILLS
• THE LOCAL SEO
• FAMILIARITY BREEDS CONTENTMENT
• BE HUMAN SMART ABOUT MACHINE INTELLIGENCE
CONTINUE TO THING ABOUT END POINTS…..

• WHERE DOES ALL YOUR ENTERPRISE DATA LIVE?

• DATA SECURITY, TRANSPARENCY AND CONTROL
IMPLEMENTATION PLAN

• APPLE ARE SOME OF THE BEST, AND THE DESIGN TEAMS IN THE COMPANY
ARE REPUTED TO PUT IN SOME EXTREME EFFORTS TO ENSURE THAT THE
PRODUCTS DEVELOPED ARE OF THE BEST STANDARD POSSIBLE. TYING
REWARDS TO THE ACHIEVEMENT OF KEY STRATEGIC GOALS CAN ALSO BE
SAID TO BE A FACTOR IN THE SUCCESS OF THE DESIGN STRATEGY OF THE
COMPANY. THE REMUNERATION PROCESS OF OFFERING BONUSES AT THE
GOOD PERFORMANCE OF THE COMPANY CAN BE SAID TO BE A MOTIVATION
TO THE EMPLOYEES OF THE COMPANY TO DEVELOP BETTER PERFORMING
PRODUCTS
CONCLUSION
APPLE APPARENTLY MADE A COMMITMENT TO LICENSING. ALTHOUGH IT SHOULD CONTINUE,
APPLE MAY WANT TO CONSIDER OTHER FORMS OF STRATEGIC ALLIANCES. AN EQUITY
STRATEGIC ALLIANCE MAY OFFER APPLE THE OPPORTUNITY TO OBTAIN ADDITIONAL
COMPETENCIES. AN EFFECTIVE WAY FOR A COMPANY LIKE APPLE TO ACCOMPLISH THIS WOULD
BE IN THE FORM OF A JOINT VENTURE. APPLE SHOULD CONTINUE PUSH FOR ECONOMIES OF
SCOPE BETWEEN MEDIA AND COMPUTERS, AND BECOME A LEARNING ORGANIZATION, PUSHING
THE NEW LINE OF MEDIA-CENTRIC PRODUCTS. THIS VERY INNOVATIVE COMPANY EXPLOITS ITS
SECOND-MOVER POSITION. IN THE FUTURE, THEY WILL NEED TO CONTINUE INNOVATING TO
EXPAND THE BOUNDARIES OF BOTH MEDIA AND COMPUTERS. THIS WILL ALLOW THE COMPANY
TO WITHSTAND A DEPARTURE BY JOBS. BASED ON THE ACTIONS OF THE ORGANIZATION, WE
FEEL THAT THE MID- TERM PERFORMANCE OF APPLE WILL BE STRONG. THIS PERIOD ALLOWS
APPLE TIME TO OVERCOME THEIR CHALLENGES IF THEY MOVE SWIFTLY. FOR THIS REASON, WE
FEEL THAT THEY WILL CONTINUE TO SUCCEED AND WILL CONTINUE TO OUTPERFORM THEIR
PEERS