2004

TOM Outdoor Media Group

1
 2004

“Spectacular Outdoor 、
Big Network 、
One-Stop Solution”

The Biggest Outdoor Media Network

in China

2
 2004

Spectacular Outdoor

3
 2004

TOM OMG
Outdoor Media Asset
Ω÷µ¿√Ωà∆‰
À¸√ΩÃÂ
9% 1%

ΩªÕ®√ΩÃÂ
5%

ªß Õ‚¬∑≈∆
85%

4
 2004

Unipole

5
 2004

Unipole

6
 2004

Unipole

7
 2004

Spectacular Glass Wall Signage

8
 2004

Rooftop Billboard

9
 2004

Creative Outdoor Media

10
 2004

Neon Sign

11
 2004

Bus Shelter

12
 2004

Street Level Lightbox

13
 2004

Bus Body

14
 2004

Big Network

15
 2004

The Most Diversified Nationwide

Outdoor Network in PRC
Ω÷µ¿¡¢ µÿµ∆œ‰
¡¢ µÿπ„∏Ê≈∆
2. 31%
10. 42%
ª˙ ≥° ÷ Õ∆≥µ
0. 04% ¬•ÃÂπ„∏Ê≈∆
øÁΩ÷π„∏Ê≈∆ 21. 45% «≈ÃÂπ„∏Ê≈∆
3. 01%
3. 64%
ª˙ ≥°ƒ⁄ √Ωà¬Î Õ∑ƒ⁄ µ∆œ‰
0. 07% »˝ √Ê∑≠
0. 16%
0. 25%
∫Ú≥µÕ§µ∆œ‰
∆‰ À˚ «Ω∂• π„∏Ê≈∆
5. 80% µÁÛπ„∏Ê –° µ•¡¢ ÷˘
15. 17% 7. 25%
0. 18% 0. 35%
≥µƒ⁄ π„∏Ê –≈œ¢Õ§µ∆œ‰
µÁ◊”∆¡ µ•¡¢ ÷˘ 0. 09%
37. 05% 0. 45%
0. 04%
≥µ…Ìπ„∏Ê –¸ π“ Ωµ∆œ‰
3. 85% 0. 29%
µÿÃ˙π„∏Ê
µÿ√˚ ≈∆µ∆œ‰ ‘ƒ ±®¿∏µ∆œ‰
0. 37%
0. 00% 0. 09%
ƒfi∫Áµ∆π„∏Ê≈∆
2. 85%

16
 2004
Outdoor Media covers 30 provinces & municipal cities in China
Total media area greater than 315K sqm after eliminated internal buying
ƒ⁄ √… ƒ˛ œƒ
0. 13% 0. 27% «‡∫£
0. 11% …Ω Œ˜
‘∆ƒœ 0. 13%
17. 74% ¡…ƒ˛
Àƒ¥® 7. 22%
15. 00%
…¬ Œ˜
0. 26%
Ω≠Œ˜
Ω≠À’ 0. 16%
0. 50% …œ ∫£
3. 60%
…Ω ∂´ ∆‰ À˚ º™¡÷
11. 03% 22. 98% 0. 12%
ÃÏΩÚ
∫˛ ƒœ 0. 28%
0. 10%
–¬ΩÆ
∫˛ ±±
0. 32%
0. 89%
’„ Ω≠
∫” ƒœ ∫⁄ ¡˙ Ω≠ ±±æ© 0. 93%
14. 75% 0. 34% π„∂´ 3. 32%
2. 89% ÷ÿ«Ï
∏£Ω® ∫” ±± ∏ À‡
0. 42%
18. 51% 0. 29% 0. 12%
πÛ÷› π„Œ˜ ∞≤ª’
∫£ ƒœ
0. 20% 0. 13% 0. 14%
0. 10%

17
 2004

Ci t y Pr ovi nc e Ci t y Pr ovi nc e Ci t y Pr ovi nc e • Total media area

±±æ© ¡Ÿ“  …Ω ∂´ Œ¬÷› ’„ Ω≠ 315K sqm as at
≥§¥∫ º™¡÷ ¬Ì ∞∞…Ω ∞≤ª’ Œ⁄¬≥ƒæ∆Î –¬ΩÆ
≥§…≥ ∫˛ ƒœ √Ø√˚ π„∂´ Œ‰ ∫∫ ∫˛ ±±
30 Sept 2004
≥£÷› Ω≠À’ √‡—Ù Àƒ¥® Œ˜∞≤ …¬ Œ˜
≥… ∂º Àƒ¥® ƒœ≤˝ Ω≠Œ˜ Œ˜ƒ˛ «‡∫£ • Includes self-owned
¥Ô÷› Àƒ¥® ƒœæ© Ω≠À’ œ√√≈ ∏£Ω® & rental media
¥Û¿Ì ‘∆ƒœ ƒœƒ˛ π„Œ˜ œÙ…Ω ’„ Ω≠
¥Û¡¨ ¡…ƒ˛ ƒ˛ ≤® ’„ Ω≠ –Ï ÷› Ω≠À’
∂´ ›∏ π„∂´ ∆Î∆Îπ˛ ∂˚ ∫⁄ ¡˙ Ω≠ —à î …Ω ∂´
∏£÷› ∏£Ω® «ÿª  µ∫ ∫” ±± —Ô ÷› Ω≠À’
π„÷› π„∂´ «‡µ∫ …Ω ∂´ “ÂŒ⁄ ’„ Ω≠
πÛ—Ù πÛ÷› »˝ —« ∫£ ƒœ “¯¥® ƒ˛ œƒ
π˛ ∂˚ ±ı ∫⁄ ¡˙ Ω≠ …« Õ∑ π„∂´ ÷£÷› ∫” ƒœ
∫º ÷› ’„ Ω≠ …œ ∫£ ÷–…Ω π„∂´
∫œ∑  ∞≤ª’ …Ó €⁄ π„∂´ ÷ÿ«Ï
∫Ù∫Õ∫∆ Ãÿ ƒ⁄ √… …Ú —Ù ¡…ƒ˛ ◊Õ≤© …Ω
∂´
º√ ƒœ …Ω ∂´  Øº“ ◊Ø ∫” ±±
º√ ƒ˛ …Ω ∂´ ô‘≠ …Ω Œ˜
¿• √˜ ‘∆ƒœ ÃÏΩÚ
¿º ÷› ∏ À‡ Œ´∑ª …Ω
∂´

18
 2004

TOM Outdoor
Unified Management Unified Operation
Unified Management Media Group Unified Operation

Unified Brand
Unified Brand

Beijing Tang Shanghai Tan Guangzhou Kunming Fenc Jinan Zhengzhou

Ma g Ma Tang ma h Qilu Tianming

Shenyang Dalian Qingdao Xiamen Fujian Southwest

Sano Xinxing Chunyu Bomei Seeout International

19
 2004

TOM Outdoor Media

Evaluation System

20
 2004

Review the value of Outdoor Media

Position according to the following
factors:-
• daily traffic
• road condition
• visibility
• obstacles
• reflection
• lighting facilities

21
 Outdoor Media Evaluation Form 2004

Ref. No.:
TO M O utdoor G r ading F or m Date: B y:

City: Contractor:
Address:
No. of panel: Size:
Advertiser:

Outdoor Format: Neon Unipole Billboard Lightbox

Bus Advertising Bus Shelter Miscellaneous

Description:

Site Location: City Centre Key Transport Route Entertainment Area Shopping Area

Commercial Area Residential Area Industrial Area Rural Area

Highway Distance from city centre km Others:

Traffic: Pedestrian Traffic Count: Heavy Heavy to Medium Medium L ight N il

Motorist Traffic Count: Heavy Heavy to Medium Medium Light Nil

Road Condition: Road Type: T-junction Cross Road Single Road

Traffic Light: Yes No

% see from pavement: Below 0.5 0.5-0.8 Over 0.8

22
 Outdoor Media Evaluation Form 2004

Visibility: Length: Long Medium Short Distance:

Angle: Head On Diagonal Parallel General:

Compeition: Solus 1-3 4-5 Over 5

Clutter: Heavy Medium Partial Nil

Obstruction: None Marginal Moderate Severe

Site Accessibility: Deflection: None Marginal Moderate Severe

Height: A B C Nil High

Illumination: Yes No OTS for Pedestrian Motorist

Location Layout / Sketch Map

23
 2004

Successful Case

ORACLE Global Conference

Promotional Period : One Month

24
 2004

Objective
 To promote ORACLE Global Conference in
Beijing
 The establishment of Corporate Brand Image
of ORACLE

25
 2004

AREA COVERED
Airport Exit Inside Airport

26
 2004

AREA COVERED
Third Ring Road Third Ring Road
- Lightbox - Lamp Post Banner

27
 2004

AREA COVERED
Third Ring Road Guang Hua Road
- Billboard - Billboard

28
 2004

4）

29
 2004

AREA COVERED
Around Kerry Centre Guang Hua Road
- Billboard - Billboard

30
 2004

AREA COVERED
Street Level Lightbox Oriental Plaza
around Trader Hotel - Lamp Post Banner

31
 2004

Our Strength
Spectacular Outdoor
• Unique, Focus, Compulsory Advertising Effect
• Lowest CPM, Shortest Time and Widest Coverage

Big Network
• 12 subsidiaries front line management
• 30 cities self-owned media
• 100 cities servicing network
• 3,000 clients high quality endorsement

One-Stop Solution
• one contact point, tailor-made outdoor media solution to client

32