VISUAL AND

MULTIMEDIA
ELEMENTS’ EFFECT ON
TEXT
1. What is common between the images?
2. What significance does visual media
contribute to a the text?
3. What are the purposes of visual media?
PURPOSES OF VISUAL
MEDIA
 Ceremonial
The ceremonial purpose of visual art refers to celebrating traditions and events
Artistic expression
It is artwork to express or communicate emotions, ideas, feelings or to beautify
objects
Narrative
artworks that tell stories, describe and illustrate experiences
Functional
- artistic objects used in everyday life that serve an actual purpose
Persuasive
- artworks that promote ideas, philosophies, or products
Ask yourself:
1. What emotion is being
expressed by the infographic?
2. For what purpose has it been
made?
3. Why did you think the designer
added visual elements?
4. What is the reason for its
creation?
MULTIMEDIA
ELEMENTS
 TEXT AUDIO

VIDEO
ANIMATION

GRAPHIC
TEXT

Text, image, audio, video, and animation are the

five multimedia elements. The first multimedia
element is text. Text is the most common
multimedia element.
VIDEO
Video provides a powerful impact in a multimedia
program. It starts with continuous event and breaks it
up to frames, whereas an animation starts with frames
AUDIO
Sound can enhance your website design and social
media platforms. It is a multimedia application that
uses dialogue, recorded narration, music and sound
effects.
GRAPHICS
Images including photographs, illustrations, drawings,
clip art, icons or any other non-text elements on a
website or in social media are an example of graphics.
There is no movement in these types of pictures.
Still/static pictures typically accompany text to illustrate
the point or ideas the text makes.
ANIMATION
Animation is a series of images put together to give the
effect of movement. Animation is used to add visual
interest or bring attention to important information or
links. It can illustrate how things work or present
information in entertaining ways.
STORY VIEWING
Watch the YouTube video “ The Greatest
Treasure”. Analyze how each multimedia elements interact within the video.

https://youtu.be/2iOlM9XdOYo
QUIZ!!!
Follow the link below to arrive at the Socrative site. Answer the quiz about multimedia
elements.
https://b.socrative.com/login/student/

GAME PIN/Code: LAPARA2003

References:
https://www.slideshare.net/lhoralight/k-to-12-grade-5-learners-material-in-english-q1q4
https://www.simplyeffectivewebdesign.com/five-elements-of-multimedia/