LOCAL AND GLOBAL

COMMUNICATION
IN MULTICULTURAL SETTING
 A. DESCRIBE THE NATURE AND SCOPE OF LOCAL AND
GLOBAL COMMUNICATION
B. DEFINE INTERCULTURAL COMMUNICATION AND ITS
VARIOUS FORMS
OBJECTIVES

C. COMPARE AND CONTRASTED CULTURE AND CO-

CULTURE
D. IDENTIFY CO CULTURE STRATEGIES
E. DIFFERENTIATE THE VARIABLES USED TO
DISTINGUISH CULTURES
F. DESIGNED AN AUDIO-VIDEO PRESENTATION
PROMOTING AWARENESS AND RESPECT OF DIFFERENT
CULTURES
G. DEMOSTRATE AWARENESS AND COMPETENCE ON
INTERCULTURAL COMMUNICATION
THE NATURE AND
SCOPE OF LOCAL
AND GLOBAL
COMMUNICATION
 GLOBALIZATION
increasing economic, political, and
cultural integration and interdependence
of diverse cultures
the worldwide integration of
humanity.

requires that we pay attention to a

related concept
Diversity
recognition and valuing of difference,
encompassing such factors as age, gender
face ethnicity, ability religion, education,
marital status, sexual orientation, and
income.
Digital technology has helped erase the notion of
territorial boundaries between countries, gradually
eroding the idea of the term nation as it does so.
People who considered strangers are now friends
and co-workers, creating the need for people who
the
are multiculturalists
Multiculturalists

persons respectful of and engaged with people

from distinctly different cultures
 INTERCULTURAL
COMMUNICATION

Intercultural communication is at work whenever

cultural variability influences the nature and the effects
of communication

We are concerning ourselves with the process of

interpreting and sharing meanings with individuals
from different cultures.
 Forms of Intercultural Communication

INTERRACIAL

INTERETHNIC

INTERNATIONAL

INTRACULTURAL
INTERRACIAL COMMUNICATION
● interpreting and sharing of meanings with
individuals from different races. It occurs
when interactants are of different races.
INTERETHNIC COMMUNICATION
● refers to interaction with individuals of
different ethnic origins. It occurs when the
communicating parties have different ethnic
origins.

INTERCULTURAL
COMMUNICATION AND ITS
VARIOUS FORMS

INTERNATIONAL COMMUNICATION INTRACULTURAL COMMUNICATION

● Communication between persons
representing different nations. It occurs
between persons representing political
structures.
● interaction with members of the same racial
or ethnic group or co-culture as yours. It
includes all forms of communication
among members.
UNDERSTANDING ONE ANOTHER

Cultures and Co-cultures.

To become more adept at
communicating with persons who
are culturally different from
ourselves, we need to learn not only
about their cultures but also our
own.
 UNDERSTANDING ONE ANOTHER

CULTURE CO- CULTURE

system of knowledge, beliefs, composed of members of the

values, customs, behaviors, and same general culture who
artifacts that are acquired, differ in some ethnic or
shared, and used by its sociological way from the
members during daily living parent culture.
 CO-CULTURE STRATEGIES

ASSIMILATION ACCOMODATION SEPARATION

co-culture co-culture members co-culture members

members maintain their cultural use to resist
attempt to fit in identity while striving interacting with
with members of to establish members of the
the dominant relationships with dominant culture.
culture. members of the
dominant culture.
EXPLORING CULTURAL DIALECTS
FOUR VARIABLES USED TO DISTINGUISH CULTURES
HIGH-CONTEXT VERSUS LOW- MASCULINE OR FEMININE
CONTEXT COMMUNICATION CULTURE.

02 04

01 03
INDIVIDUALISM VERSUS HIGH POWER DISTANCE VERSUS
COLLECTIVISM LOW POWER DISTANCE
Individualism vs. Collectivism

Individualism refers to cultures in

which individual goals are
stressed. Collectivism refers to
cultures in which group goals are
stressed.
Individualistic cultures
such as those of Great
Britain, the United States,
Canada, France, and
Germany, stress individual
goals,.
Collectivistic cultures
represented by many
Arab, African, Asian, and
Latin American countries,
give precedence to group
goals.
Individualism vs. Collectivism

Individualistic cultures cultivate

individual initiative and
achievement
Collectivistic cultures
tend to nurture group influences.
 Individualism vs. Collectivism
Individualistic cultures
“I’ is the most important
emphasis is placed on developing a sense of
self.
Collectivistic cultures
“We” is the dominant force
individual is expected to fit into the group
 HIGH-CONTEXT VS. LOW-CONTEXT

-----------------
tradition communication system that
system which depends encourages directness
on indirectness in communication
 HIGH-CONTEXT VS. LOW-CONTEXT

-----------------
tradition-bound encourage members to
exhibit a more direct
their cultural traditions communication style
shape the behavior and
lifestyle of group tend to gather
members, causing them background information
appear to be overly when meeting someone
polite and indirect in for the first time.
relating to others.
HIGH-POWER DISTANCE VS LOW-POWER
DISTANCE.

Power distance measures the

extent to which individuals are
willing to accept power
differences.
 HIGH-POWER DISTANCE VS LOW-POWER
DISTANCE.
High- power distance cultures
are based on power differences in which
subordinates defer to superiors

Low- power distance cultures

believe that power should be used only when
legitimate.
 HIGH-POWER LOW-POWER
DISTANCE DISTANCE
Saudi Arabia, India, and Malaysia, view Israel, Sweden, and the United States,
power as a fact of life and are apt to stress believe that power should be used only
its coercive or referent nature when it is legitimate

Superiors and subordinates in these Superiors and subordinates from low-

countries are likely to view each other power distance countries emphasize their
differently. interdependence by displaying a
preference for consultation
Subordinates are quick to defer to
superior. Subordinates will ever. contradict their
bosses when necessary
 MASCULINE VS FEMININE

-----------------
value aggressiveness,
value tenderness and
strength, and material
relationships.
symbols of success.
 MASCULINE VS FEMININE

-----------------
Japan Sweden
Italy Norway
Germany Netherlands
Mexico Thailand
Great Britain Chile.
 MASCULINE VS FEMININE

-----------------
socialize members to
be dominant and more apt to
competitive compromise and
negotiate to resolve
tend to confront conflicts, seeking
conflicts head-on and win-win solutions.
are likely to use a win-
lose conflict strategy.
 THANKS!
BACALTOS
MAHILUM
REDOBLADO
ZERRUDO

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