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PRESENTATION

SPOKEN AND
WRITTEN
LANGUAGE
VARIETIES AND
REGISTERS
PURPOSSIVE COMMUNICATION Slide 3
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LEARING OBJECTIVES e. Deliver a mock

speech accurately, g. Demonstrate
proficiently, and appropriate negotiation
a. Describe the skills during pair and
c. Determine the confidently in the
differences group activities and
different types of context of language
between formal
language registers. registers.
and informal texts.
d. Distinguish between f. Write an h. exhibit
b. provide/cite resourcefulness and
formal and informal organizational essay
examples of tact in the writing.
registers in writing. based on the
formal and
guidelines of formal
informal texts.
writing
 PRESENTATION

SPOKEN LANGUAGE:
VARIETIES AND
REGISTERS
 
We all speak differently in different situations. These ways of
speaking are called registers of language. You change your
language behavior depending on which language community you
are engaging.
 Five language
registers in spoken
langauge
1. Static Register/ Frozen Register
This style of communication rarely or never
changes. It is “frozen” in time and content.
Example: The pledge of allegiance, the Lord’s
Prayer, the Philippine constitution
 
2. Formal Register
  This language is used in formal settings. This use of
language usually follows a commonly accepted format.
It is used in impersonal and formal settings
Example: Sermons, Speeches, Pronouncements
made by judges

3. Consultative Register
Users engage in a mutually accepted structure of
communications. It is formal and societal expectations
accompany the users of this speech. It is a professional
discourse.
Example: Communication between superior and a
subordinate, doctor and patient, lawyer and client.
4. Casual Register
This is informal language used by peers and friends. Slang
vulgarities and colloquialisms are normal. This is “group
language ”. One must be a member to engage in this
register chats, blogs, and letters to friends.

5. Intimate Register
This communication is private. It is reserved for close
family members or intimate people.
Example: Husband and Wife, Siblings and Parent

.
WRITTEN LANGUAGE:
VARIETIES AND REGISTERS

Register in written language

refers to the level of your writing.
It should be appropriate to the
situation you are in.
 Formal and Informal
Text
Formal texts serve different purposes while Informal texts is more
casual and spontaneous. The tone, the choice of words and the
way the words are put together vary between the two styles.
Formal text is less personal than informal text.
Examples:
Formal Texts
scholarly papers: research papers, review articles, critical essays
professional writing: reports, proposals, brochure
academic paper: term papers, seminar papers, essay exams
 
Informal Texts
Personal emails, text messages
 PRESENTATION

Rules of the Formal

Language Register in
Writing
 
1. Formal language does not use contractions.
 
a. When considering staffing in hospitals in the future, it's difficult not to be
concerned.

b. When considering staffing in hospitals in the future, it is difficult not to be

concerned.
Note: Contractions can be used if you are quoting
someone's exact words in your writing.

Example: "Two-thirds of my eighth-grade students can't read

at grade level," the professor stated.
 
2. Formal language does not use colloquialisms (language
which is common to spoken English).
 
a. The Philippine President, Duterte, totally flipped out
when he read the latest report from the press.

b. The President of the Philippines, Rodrigo Duterte,

expressed his concern when he viewed the most recent
report from the press.
3. Formal language focuses more on vocabulary choice.
 
a. The research assistant checked out the incident and got back to him the next
day.

b. The research assistant investigated the incident and reported to him the
following day.

Avoid using slang, idioms, exaggeration (hyperboles) and clichés slang:

awesome/cool, okay/ok, check it out, in a nutshell.
Do not use slang abbreviations or symbols that you would use in friendly emails
and texts.

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4. Formal language makes use of the discipline-specific
vocabulary
 
a. Germs grow well in dirty and warm temperatures.
b. Bacteria thrive in unhygienic and warm conditions

5. Formal language spells out numbers less than one

hundred
 
Examples: nineteen, twenty-two, seventy-eight, six
6. Formal language observes the use of capitalization and avoids
abbreviation
 
Examples: Senator Pacquiao, Department of Education (Sen. DepEd)
 
7. Formal language makes use of complex sentence structures
 
Examples:
The bridge was completed in 2001, which resulted in positive political
move that united two countries. (Complex Sentence Structure)
In 2001, the bridge was built. This was good politically. Two countries
united. (Simple Structures)
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PRESENTATION

EVALUATING MESSAGES
OF DIFFERENT TYPES OF
TEXTS ACROSS CULTURES

PURPOSSIVE COMMUNICATION
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LEARING OBJECTIVES
c. Determine how to e. Evaluate/critique f. Show respect to the
a. Identify the
evaluate messages messages contained in communication rules of
different types
and/or images of the different cultures other than
of texts
multimodal texts. multimodal texts to their own.
(multimodal
texts). d. Create multimodal critically enhance
texts such as Video receptive ( listening,
Advocacy Campaign reading, and viewing) g. Adopt awareness of
b. Describe what a
(VAC), Public Service skills . audience and context
multimodal text
Announcements (PSA), in presenting ideas..
is.
and Media
Campaign(MC). .
 PRESENTATION

WHAT A MULTIMODAL
TEXT IS (O’BRIEN,2018)

 Multimodal is defines in the Australian Curriculum as the strategic use of ‘two or

more communication mode’s to make meaning. For example image, gesture,
music, spoken language, and written language.
Examples Of Multimodal Texts

1. Video Advocacy Campaign (VAC)

 
Video advocacy: video for a reason not about something
 
a. “Advocacy” bringing about change in policies, law or people’s behaivior a
attitudes.
b. “Video advocacy” using visual media as a strategic tool to engage people to
create change.

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c. making an advocacy video requires

• setting specific objectives

• identifying target audiences; and

• developing a strategic plan for production and distribution to

ensure the video has impact

Video - medium
Advocacy – purpose
Change - goal
 
Video advocacy is:
Creating video to change policies, law or people’s behavior and
attitudes;
 Using storytelling and video to engage specific audiences to create
change, such as courts, tribunals, key decision-makers. Special
rapporteurs, press or NGO’s;
 Incorporating video into existing advocacy tactics, such as lobbying,
petitioning, litigation, community mobilizing or press conferences;
 A powerful advocacy tool, but it is not “magic” and may not be
appropriate for all campaigns or situations.
(sample video link)
https://www.youtube.com/watch?v=YPi01hBmuUc
#EveryChildEverywhere​ Advocacy Campaign

2. Public Service Announcement (PSA)

What it is and how to make one? (Bell, 2010)

a. PSA is any message that promotes the programs, services, or

activities like those of your local or national governments or any non-
profit organizations.

b. Often in the form of commercials and print ads, created to persuade

an audience to take a favourable action.
c. PSAs can:

• Create or raise awareness about an important topic

• Show the importance of a problem or issue
• Convey information, or
• Promote a behavioural change
  
 
d. PSAs create a forum for you to actively participate in a project which
allows you to become stewards of - and advocates for - social change.

e. Here is how you can get started:

• Choose your topic.
• Time for some research
• Consider your audience.
• Grab your audience’s attention.
• Create a script and keep your script to a few simple statements.
• Storyboard your script.
Film your footage and edit your PSA.
Find your audience and get their reaction.
 
https://www.youtube.com/watch?v=7MDtYM0lF4Y
Public Service Announcement - COVID-19
By: LBTV Long Beach, CA
 
https://www.youtube.com/watch?v=_9Epk-j-4ow
Stop Asian Hate x We Are ONE | ONE Championship PSA
 
https://www.youtube.com/watch?v=Hnkl7Ax1m2c
SAG-AFTRA Asian American Anti-Hate PSA

subtitle
Remember: through a Public Service Announcement, you can bring your
community together around a subject that is important to you.
 
• Keep your message clear and simple.
• Target your intended audience
• Take advantage of your interests.
• Practice important critical thinking and literacy skills
3. Media Campaign (MC)
What is an MC and how to make one

a. Cambridge Business English Dictionary defines Media

Campaign as a planned series of newspaper articles,
television interviews, etc. that are intended to achieve a
particular aim.

b. Planning A Media Campaign

To conduct a media campaign, you need to answer the
following questions:
 Why are you doing it?
 What is the overall purpose of the campaign ?
 What to do you hope  to accomplish?

 Who is your target audience?

 Who do you want to reach?
 Choose your audience:
 What is your message?
 What do you want people to learn?
 What myths are you trying to correct?
 Do you need to modify the message to suit various
audiences?
 What is your call to action?
State your message:

 How will you deliver the message?

 Who will deliver the message?
Choose your messenger:

 When will you do it?

Define your timely news hook:
4. Evaluating messages in a multimodal text

a. Evaluating messages/images is necessary to check the truth,

accuracy and relevance of any information you’re reading,
seeing or hearing. Doing so will develop and enhance your
critical thinking skills.

b. Messages are constructions. Some thinks long and hard about

an y print or electronic message that is produced: what it will
look like, what it will say, and what it will do. Ask: what’s
behind the information?
c. Messages represent social reality. Each messages presents a
picture of a ‘world – that world may or may not match the world in
which you live.
Ask: What world is your information depicting?

d. Different people respond differently depending on their attitudes,

life experiences, needs, knowledge and more. Ask: How am I
responding to this information?
e. Messages have a unique forms, language, symbols and other
features. The type of message determines the form, language,
symbols and images that are used in it.

For example, a brochure for a historic site uses different forms

than television commercial for a toothpaste.
Ask: what are the forms this information uses?
Here are the guidelines in evaluating messages in
multimodal texts:

 What is your message?

 What is the purpose of the message?
 How is the message conveyed by the text and/or image?
 Who is the target audience of the message?
 What are other ways of presenting the message?
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