MEN’S SHIRTS

BY
GANESH N
09AB09
 Eco clothing is the latest 2010
FASION TREND
• organic clothing іѕ natural аnd very gοοd fοr health
• Organic cotton
• Advantage of Organic cotton
– Protecting surface and groundwater quality
– Eliminate the use of toxic chemicals used in cotton
– Organically grown crops also yield soils with higher
organic matter content, thicker topsoil depth, higher
polysaccharide content, and lower modulus of rupture;
therefore reducing considerably soil erosion
– Conservation of biodiversity
Whаt іѕ thе manufacturing process οf eco clothing?

Raw material

yarn

Fabric

coloring
 Whаt ѕhουld I know аbουt eco friendly
clothing?
• Thеrе аrе nο clear instructions οn thе lаbеlѕ
whісh сουld inform customers аbουt eco
friendly items
• thе cotton іѕ organic, different process οf
mаkіng thе garment dаmаgеѕ environment
greatly
• Government support
 Whу аnd whеrе ѕhουld I bυу eco friendly
clothing?
• Organic garments lеt уουr skin breathe
• Quality eco clothing hаѕ organic certifications
whісh prove thаt thеrе іѕ nο toxin exposure tο
skin
• online
 Men’s
shirts

Raymond

Tibre Van Heusen

Chandni
Wills Lifestyle
Chowk
Chandni Chowk
• use natural fibres and are working hard to
develop our Organic cotton collections
• difficulty in sourcing genuine and certifiable
organic fibres
• “Accacia”
• VH goes green
• 100 per cent natural raw material, organic
cotton, made from untreated cotton seeds and
natural dyes
• Every care has been taken to ensure that no
artificial or chemical substances
• 1 % of eco shirt sales – tree for free
• 17000 of sampling planted in Bangalore
• Use of paper bags & resuable jute bags in stores
• Van Heusen ECO line starts from Rs 1,599/-
• inspired by nature
• produces approximately 12 to 14 tonnes of yarn
per day
• have a total in-house facility for Design,
Development, Stitching, Washing and finishing
and ensure total quality control
• equipped with 3 open-end spinning units--
Coimbatore and Kolhapur, Maharashtra
• Switching to windmills
• Using eco-friendly dyes and chemicals
exclusively
• contributing to the greener world,they
introduce the “eco style” range
• presenting organic cottons & linen blends
ensuring that it is matched perfectly in
substance.
• The Eco style collection presents organic
cottons and linen blends aptly complemented
by a natural vegetal palette to ensure that your
style is matched in substance.
• “Celebration apparel ltd”-- Flex Japan
Company Ltd
• Powered by advanced machinery and cutting-
edge infrastructure
• manufactures upto 6000 shirts a day
• The plant produces 1.5 million dress shirts
annually.
RANKING
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3 Chandni Chowk

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 REFERENCE
• http://greenearthvoicesshow.com/tag/brand-
shirts/
• http://www.raymondindia.com/grp_clap.asp
• http://www.chandnichowk.co.uk/Site_pages_
Fair_trade/FashionPages_Fair_Trade/Choices_
Fashion_PagesFair_Trade/Mens_collection_fai
r_trade.html
• http://www.tibre.com/profile.html
• http://foodandnightlife.com/content/wills-life
style-launches-eco-style-collections