FitFun:

Your best workout buddy at home!

●Captain : Dionysius
●Team : Felicia, Jupriadi, Laura, Ratri, Sutami
Meet Mr.T! … there are ~84.0mn people in
Indonesia who are just like Mr.T
with market opportunity of $9.2bn in 2025
• Age 27
• Gym go-ers
TAM
• Tech savvy $64.7 Bio
TAM
• Sociable $58.7 Bio
• Competitive SAM
SAM $18.7 Bio
$17.1 Bio

Pain Social isolation causes Mr.T to: SOM

SOM
• Not be able to go to the gym $8.3 $9.2 Bio
points • Be demotivated to workout at Bio

home without his friends

2020 2025
FitFun accommodates fitness & social needs

Virtual Personal Trainer Virtual Fitness Party Virtual Reality Fitness

1-on-1 virtual workout with best-in- Curated fitness video training to Missing real fitness experience? Chill,
class personal trainer workout at home individually or with try FitFun’s finest VR fitness with your
your friends! gym-buds!
FitFun accommodates fitness & social needs

Fit-Leaderboard Fit-Community
Who burn the most calories? FitFun also awares that users
FitFun also provides the need of really need a community to
competitiveness of its users support their habit to gain fitness
FitFun is competitive within the fitness industry
FitFun is more personalized, modern, and has competitive FitFun offers unique experience through
pricing Virtual Reality (VR)

More PT Video fitness VR

Personalized appointment training experience

FitFun

FitFun

Traditional Modern
(Contactless)

Less Personalized

Larger circle indicates more expensive subscription fees

Product journey in the next 5 years
Profitable

2020 2021 2022 2023 2024 2025

Tech • Mobile-app
Develop- • Mobile App (beta version)
• Virtual Reality integration
ment

Resources • C-levels • C-levels

• Working level: creative team • Working level: creative, tech, marketing, finance, product, HR, legal team
• Video production capacity • Video production capacity

Revenue - 0.7 1.8 3.7 7.4 15.4

(IDRbn)

Cost - 1.6 2.9 3.9 5.6 8.2

(IDRbn)

Funding ask: USD 110k in return of 15% share

Runway: 1.5 years

Appendices
 Competitor Price (IDR/mo) What's included
129,000 5 credits to book 1 classes
15 credits to book 2-4
369,000 classes
Class Pass 25 credits to book 4-7
589,000 classes
40 credits to book 6-12
909,000 classes
Gold's Gym 573,000 Equipment access

Celebrity Fitness 540,000-799,000

Ave. Gym
Membership in 704,000 Based on 9 price points
Jakarta
Average 545,500
Fitfun 99,000 Access to full feature
Disc (%) to Avg -81.85%
Income statement

10,000 105%

15397.8048 7,500 53%

.5% 5,000 0%
R 115
G
CA 2,500 -53%
7393.284
'- -105%

3682.62
'(2,500) -158%
1787.7 2021F 2022F 2023F 2024F 2025F
714
Profit (loss)
2021F 2022F 2023F 2024F 2025F
Cost Analysis
Shareholder

0.08 0.08 0.06

0.15
0.08

0.06
0.08

0.06

0.06

0.61

0.68
Key Drivers
Valuation