Professional Documents
Culture Documents
Dr.Usha Nori
Overview
• Basis for Demand
• Market Demand Function
• Demand Curve
• Basis For Supply
• Market Supply Function
• Supply Curve
• Market Equilibrium
Basis for Demand
• Direct Demand
– Demand is the quantity customers are willing to
buy under current market conditions.
– Direct demand is demand for consumption.
• Derived Demand
– Derived demand is input demand.
– Firms demand inputs that can be profitably
employed.
Demand Theory
• The relationship between price and quantity
demanded is the starting point for building a
model of consumer behaviour.
• Measuring the relationship between price and
quantity demanded provides information
which is used to create a demand schedule,
from which a demand curve can be derived.
Determinants of Demand
Demand Schedule
• Industry Demand Versus Firm Demand
– Industry demand is subject to general economic
conditions.
– Firm demand is determined by economic conditions and
competition.
• A demand schedule shows the relationship between
price and demand over a hypothetical range of prices.
For example, purchase of cans of cola.
• Ability and willingness to buy- law of demand
• Negative relationship between price and quantity
demanded.
Demand curve
QUANTITY
PRICE (Rs.)
DEMANDED
110 0
100 100
90 200
80 300
70 400
60 500
50 600
40 700
30 800
Demand
• In formulating our demand theory, the agents
are all assumed to be adult individuals who
earn income, and they spend this income
purchasing various goods and services.
• The consumer ‘is assumed to ‘maximize utility’
within the limits set by his or her available
resources.
The nature of demand
• The amount of a product that consumers wish
to purchase is called the quantity demanded.
• Note there are two important things about
this concept.
• First, quantity demanded is a desired quantity.
• Secondly, quantity demanded is a flow.
DEMAND
Alice’s Demand Schedule Alice’s Demand Curve
1 2 3 4 5 6 7
Quantity of Eggs [dozen per month]
Alice’s demand schedule for eggs
3.00
2.00
1.00
3.00
1.00
Price of eggs [£ per dozen]
3.00
2.00 2 4 6 8 10 12 14
Quantity of Eggs
[dozen per month]
1.00
[iii]. Total Demand William & Sarah
2 4 6 8
[ii]. Sarah Quantity of Eggs
[dozen per month]
The relation between individual and market
demand curves
Quantity demanded
Reference Letter Price [£ per dozen] [000 dozen per month]
U 0.50 110.0
V 1.00 90.0
W 1.50 77.5
X 2.00 67.5
Y 2.50 62.5
Z 3.00 60.0
A Market Demand Schedule for Eggs
3.50 D
Z
3.00
Price of eggs [£ per dozen]
Y
2.50
X
2.00
W
1.50
V
1.00
U
0.50
3.50
D0
3.00 Z
2.50 Y
Price of eggs [£ per dozen]
2.00 X
1.50 W
1.00 V
U
0.50
Quantity demanded
Quantity demanded [000 dozen per
Reference Letter Price [£ per dozen] [000 dozen per month] month] when income
rises
U 0.50 110.0 140.0 U’
3.50 D1
D0
3.00 Z Z’
2.50 Y Y’
Price of eggs [£ per dozen]
2.00 X X’
1.50 W W’
V V’
1.00
U U’
0.50
Equilibrium
D0
Price
0 Quantit
y
Shifts in the Demand Curve
An increase in demand
D0 D1
Price
Quantity
0
Shifts in the Demand Curve
A decrease in demand
D0
D2
Price
Quantity
0
Shifts in the Demand Curve
D2 D0 D1
Price
Quantity
0
Note
• A rise in the price of a product’s substitute
shifts the demand curve for the product to the
right. More will be purchased at each price.
0.50 5.0
u
1.00 46.0
v
1.50 77.5
w
x 2.00 100.0
y 2.50 115.0
z 3.00 122.5
A market supply schedule for eggs
Y
2.50
Price of eggs [£ per dozen]
X
2.00
W
1.50
V
1.00
U
0.50
3.50
S0
Z
3.00
2.50 Y
Price of eggs [£ per dozen]
2.00 X
W
1.50
V
1.00
U
0.50
3.50
S0
S1
Z
3.00
2.50 Y
Price of eggs [£ per dozen]
2.00 X
W
1.50
V
1.00
U
0.50
QS = QS(P)
The quantity that producers are willing to sell depends not only on the price
they receive but also on their production costs, including wages, interest
charges, and the costs of raw materials.
When production costs decrease, output increases no matter what the market
price happens to be. The entire supply curve thus shifts to the right.
Economists often use the phrase change in supply to refer to shifts in the
supply curve, while reserving the phrase change in the quantity supplied to
apply to movements along the supply curve.
Shifts in the Supply Curve
S0
Price
Quantity
Shifts in the Supply Curve – increase in supply
S0 S1
Price
Quantity
Shifts in the Supply Curve – decrease in supply
S2
S0
Price
Quantity
Shifts in the Supply Curve
S2 S0
S1
Price
Quantity
Shifts in the supply curve
· A shift in the supply curve from S0 to S1 indicates more is
supplied at each price.
· Such an increase in supply can be caused by:
· Improvements in the technology of producing the commodity
· A fall in the price of inputs that are important in producing the
commodity
· A shift in the supply curve from S0 to S2 indicates less is supplied
at each price.
· Such a decrease in supply can be caused by:
· A rise in the price of inputs that are important in producing the
commodity.
· Changes in technology that increase the costs of producing the
commodity (rare).
The determination of price
• So far we have considered demand and supply
separately.
• We now outline how demand and supply
interact to determine price.
The concept of a market
• A market may be defined as an area over
which buyers and sellers negotiate the
exchange of some product or related group of
products.
• It must be possible, therefore, for buyers and
sellers to communicate with each other and to
make meaningful transactions over the whole
market.
Demand and Supply Schedules for Eggs and Equilibrium Price
3.50
D S
Z Z
3.00
Y Y
Price of eggs [£ per dozen]
2.50
X X
2.00
1.50 W W
V V
1.00
U U
0.50
20 40 60 80 100 120
140
Quantity of Eggs [thousand dozen per month]
Determination of the equilibrium price of eggs
S0
D1
S D S1
Price
D0
Price
E1
E0
p1
E0 p0 E1
p0
p1
q1 Quantity q0 q1 Quantity
q0
[i]. The effects of shifts in the demand curve [ii]. The effects of shifts in the supply curve
The laws of demand and supply (i) shifts
in demand
· The original curves are D0 and S, which intersect to produce
equilibrium at E0.
· Price is p0, and quantity q0.
· An increase in demand shifts the demand curve to D1.
· Price rises to p1 and quantity rises to q1 taking the new equilibrium
to E1.
· A decrease in demand now shifts the demand curve to D0.
· Price falls to p0 and quantity falls to q0 taking the new equilibrium to
E0.
· Thus, an increase in demand raises both price and quantity while a
decrease in demand lowers both price and quantity.
The laws of demand and supply (ii) shifts
in supply
· The original demand and supply curves are D and S0, which
intersect to produce an equilibrium at E0, price p0 and
quantity q0.
· An increase in supply shifts the supply curve to S1. Price falls
to p1 and quantity rises to q1, taking the new equilibrium to E1.
· A decrease in supply shifts the supply curve back to S0. Price
rises to p0 and quantity falls to q0 taking the new equilibrium
to E0.
· Thus an increase in supply raises quantity but lowers prices
while a decrease in supply lowers quantity but raises price.
THE MARKET MECHANISM
We are assuming that at any given price, a given quantity will be produced
and sold.
This assumption makes sense only if a market is at least roughly competitive.
By this we mean that both sellers and buyers should have little market power
—i.e., little ability individually to affect the market price.
Suppose instead that supply were controlled by a single producer—a
monopolist.
If the demand curve shifts in a particular way, it may be in the monopolist’s
interest to keep the quantity fixed but change the price, or to keep the price
fixed and change the quantity.
EXAMPLE: GOOD WEATHER FOR SALMON FISHING
New Equilibrium
Following
Shift in Supply
New Equilibrium
Following Shift in
Demand
When the
demand curve
shifts to the right,
the market clears
at a higher price
P3 and a larger
quantity Q3.
CHANGES IN MARKET EQUILIBRIUM
Over the past two decades, the wages of skilled high-income workers
have grown substantially, while the wages of unskilled low-income
workers have fallen slightly.
From 1978 to 2005, people in the top 20 percent of the income
distribution experienced an increase in their average real (inflation-
adjusted) pretax household income of 50 percent, while those in the
bottom 20 percent saw their average real pretax income increase by
only 6 percent.
While the supply of unskilled workers—people with limited educations
—has grown substantially, the demand for them has risen only slightly.
On the other hand, while the supply of skilled workers—e.g.,
engineers, scientists, managers, and economists—has grown slowly,
the demand has risen dramatically, pushing wages up.
The Long-Run Behavior of Natural Resource Prices
Although annual
consumption of
copper has
increased about
a hundredfold,
the real (inflation-
adjusted) price
has not changed
much.
The Long-Run Behavior of Natural Resource Prices (continued)
Long-Run Movements of
Supply and Demand for
Mineral Resources