Conceptual framework of Innovation

Submitted By:
I. Devendra Mandloi
II. Jalad Sarkar
III. Kumar Abhinav
IV. Saurabh Anand
V. Saurabh Kumar Yadav
CONCEPT OF INNOVATION

PROBLEM
PROBLEM

THINK
THINK
UNORTHODOX
UNORTHODOX

VALIDATE
VALIDATE THE
THE IDEA
IDEA
EXPERIMEN
OPTIMIZATIO
CREATIVITY
TS N

INVENTION

INNOVATION
 Creativity

Creativity typically used for to refer to the act of producing new and unique
ideas, approaches, actions, or things, by combining two or more existing ideas.

Creativity “is a fundamental feature of human intelligence in general. It is

grounded in everyday capacities such as the association of ideas, reminding,
perception, analogical thinking, searching a structured problem-space, and
reflecting self criticism. It involves not only a cognitive dimension (the
generation of new ideas) but also motivation and emotion, and is closely linked
to cultural context and personality factors.” (Margaret Boden, 1998).
5 Steps of Creative Process

Step 1
Preparation

Step 2
Incubation

Step 3
Illumination

Step 4
Evaluation

Step 5
Implementation
 Innovation and Creativity

Innovation = Invention + Exploitation

Creativity is centered on idea generation and innovation emphasizes idea

implementation, creativity is often seen as the first step of innovation.

Creativity and innovation can occur at the level of the individual, work team,
organization, or at more than one of these levels combined.

Entrepreneurship = Creativity + Innovation

 BARRIERS TO CREATIVE THINKING

PERCEPTUAL EMOTIONAL
PERCEPTUAL EMOTIONAL
Prevents the Emotion like fear of
Prevents the Emotion like fear of
formation of new failure, rejection and CULTURAL
HABITUAL formation of new failure, rejection and CULTURAL
Idea negativism Traditions,expectatio-
HABITUAL Idea negativism Traditions,expectatio-
Overpowered by MOTIVATIONAL -ns,conformity
Overpowered by MOTIVATIONAL -ns,conformity
habits Lack of motivation pressures and
habits Lack of motivation pressures and
stereotypes
stereotypes