2019-

nCoV
Risk Communication Plan
 RISK COMMUNICATION MATRIX
Target Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
Public -DOH and health Increase public Distribution of IEC -transport terminals, public Leaflets, Posters, Health
workers are awareness materials markets, school campuses, AV presentations promotion
trusted sources of through hospital OPDs and
CRISIS
information for information
updates on the dissemination Orientation sessions -community assemblies, Leaflets, Posters, program
PRE-

disease school/office orientations, AV presentations staff:

Single
Overarching hospital OPDs
Communicat -Health measures Media placement -newspapers, TV/radio Print/radio/TV ads -Central
ion in place Office
Outcome Social media posting Social media accounts Social media cards
(SOCO): Pre-test hotline and Telephone hotline
-Facts about the responders for disease -Regional
disease inquiries Office
(definition, signs -City
& symptoms, Orient social media team Social media accounts Frequently asked
The public prevention, which will engage with questions (FAQs)
-Provincial
consider treatments, etc.) increased online inquiries
-Hospital
DOH as
primary and -Preventive
credible measures (hand Engage media Orientation sessions of Media orientation meetings FAQs, List of
source of hygiene, and online press people and social spokespersons,
information respiratory influencers for media influencers Broadcasters’
about the etiquette, self-
disease responsible manual
quarantine) reporting of the
disease Use of media as channel of Press conferences, Media Press release,
information briefings Other related
information
 RISK COMMUNICATION MATRIX
Target Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
TRAVELERS What to do if Information Use of media as Airports Digital health Regional
you came from dissemination channels of advisory quarantine
countries with Seaports
at seaports and information officer
CRISIS
SOCO cases of 2019 AVP
airports inside the
PRE-

novel
coronavirus airports and
Foreign seaports
visitors, Self-quarantine
Overseas
Filipinos know
what to do
and where to Know the
go if health facility in
experiencing your area
signs and
symptoms
 RISK COMMUNICATION MATRIX
Target Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
Health Workers - Health workers’ Strengthen Information Orientations: FAQs Health
skills in answering health workers’ sessions with promotion and
SOCO: queries on the skills in practical exercises -health offices Job aide program staff:
CRISIS
disease are crucial responding to in answering
in building public (central, regions, -central office
PRE-

Health workers queries on the queries

are confident in trust in our -regional office
readiness to disease by LGUs) -city
responding to ensuring uniform
queries about respond to a -provincial
possible messaging up to -hospitals -hospital
the disease
case/outbreak the service
delivery level -health centers
-Facts about the Social media Social media Social media cards
disease (definition,
signs & symptoms, postings
prevention,
treatments, etc.)
Provide an Issue policy to Electronic mails Memorandum
-Steps on infection, internal establish
prevention control Administrative
measures (hand communication mechanism for
channel that internal Order
hygiene,
respiratory frontline healthy communication
etiquette, use of workers can channel
self-protective access in case of
equipment) new queries
 RISK COMMUNICATION MATRIX
Target Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
LCEs & Partner -How LCEs & partners Engage partners Partnership and LCE orientations Advocacy kits Health
Agencies and can support? through advocacy by follow-through promotion and
Sectors Provide logistical co-leading in meetings where Council meetings Posters program staff:
CRISIS
support community commitments on -central office
Issue ordinances Partners AV presentations -regional office
SOCO:
PRE-

orientation and resources are orientations -city

(LCEs)
social mobilization updated/mapped, in -provincial
LCEs and activities case a case/outbreak
partners commit “The impact of 2019 -hospital
support and Novel Corona virus occurs
resources in case disease are beyond
of possible health, it can disrupt
case/outbreak our day-to-day activities Provide easy access Distribution of IEC LCE orientations, Advocacy kits,
and deplete our
to latest resources materials Council meetings, Posters, AV
resources, etc.
Community and on the disease Interpersonal Partners presentations
collaborative action is through information communication orientations
needed for us to be dissemination
prepared for this Social media postings Social Media Social media
disease.” cards

-Facts about the

disease (definition,
signs & symptoms,
prevention, treatments,
etc.)
 RISK COMMUNICATION MATRIX
Target
CRISI Message
Audience Concept
Public Reiterating that the DOH and
health workers are the only
trusted sources of
information for updates on
S
SOCO:
the disease
When there is/are already a
case/cases:
The public consider
DOH as primary and -What the
credible source of
government knows so
information about
far
the disease
-What the government
does not know
-What the government is
trying to find out
-What health measures are
being done
What the public can do to
avoid catching the disease?
-Handwashing
-Covering mouth/nose when
you cough/sneeze
-Avoiding crowded places
Strategies Activities Setting/Channel Communication Point Person
Materials
Be first to announce the -Conduct a press -Press conference -Press release Health promotion
first case through conference and program staff:
traditional media (TV, -Social media accounts -Social media cards -central office
radio, newspapers) and -Issue a press release -regional office
-Other relevant -city
social media
-Social media posting information -provincial
-hospital
Give regular updates -Conduct regular press -Press briefings -Press release
through the media
briefings (twice a week or
-TV/radio public -Social media cards
as the need arises) affairs/service
programs -FAQ’s (for staff
-Issue media updates tasked to guest on
through press releases
-Social media TV & radio
accounts programs)
-Social media posting
-Attend to media -Other relevant
invitations information
Listen to the public -Activate telephone -Telephone hotline -Press release &
hotlines FAQs for staff
-social media accounts manning the
-Social media posting hotlines & social
media accounts
-Social media cards
-Other relevant
information
 RISK COMMUNICATION MATRIX
Target
CRISI Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
Travelers
SOCO
S
Foreign visitors, What to do if you came Information Use of media as Airports Digital health Regional
Overseas from countries with dissemination at channels of advisory quarantine
Filipinos know Seaports
cases of 2019 novel seaports and information inside the officer
what to do and coronavirus airports airports and seaports AVP
where to go if
experiencing Self quarantine
signs and
What the traveler should
symptoms
do at home
Go to the nearest health
facility for proper
management
 RISK COMMUNICATION MATRIX
Target
CRISI Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
Health Workers - Boosting health Ensure consistency Continuous sessions Information Updated FAQs
workers’ confidence in of messaging to on information sharing sharing sessions at
SOCO: attending to cases by further boost with mock question health offices, Job Aide
S
keeping them abreast confidence in and answer exercises hospitals & health
with latest interventions responding to public centers of affected
Health workers and patients’ areas
are confident in -Keeping health queries
attending to workers assured of their
cases and safety by making
personal protective Increase capacity to Email updates Electronic mails Updated
assured of their respond to health regularly; post updates information
own safety equipment readily Messenger group
available such as workers’ queries by in existing internal materials Health
providing swift communication chats
helmets, goggles, promotion and
protective clothing, etc. access to the channels such as program staff:
existing internal Messenger group
-Management of stress communication chats on regular basis -central office
in the event of increase channel
-regional office
in the number of cases
-city
-Reiteration of other Readiness to Conduct stress Stress management Information
steps on infection, address stress- management sessions activities materials -provincial
prevention control related issues to concerning stress
measures (hand hygiene, burnout health management and -hospital
respiratory etiquette, workers other related
etc.) matters
 RISK COMMUNICATION MATRIX
Target
CRISI Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
CEs & Partner - Each area of concern Encourage partners Partners meeting to
Agencies and has specific needs so, to provide support follow-through on
Sectors partners are encouraged according to their pledged support
S
to give their support to fields of
places where it is specialty/expertise
SOCO: needed most
Encourage LCEs and LCEs and partners
partners on the meetings in affected
ground to be areas
LCEs and partners - Partners to provide Updated audio- Health
sources of
providing/releasi support according to visual promotion and
information to
ng committed their fields of presentations program staff:
improve impact of
support specialty/expertise such and other
risk communication
as airing from TV/radio information -central office
efforts
networks and space materials
from news publications; LCE and partners -regional office
bottled water from meetings
Provide easy access Distribution of updates -city
water refilling brands; to latest cases Interpersonal
etc. through information -provincial
communication
sharing
Social media postings Social Media -hospital
 RISK COMMUNICATION MATRIX
Target Message Strategies Activities Setting/Channel Communication Point Person
Audience Concept Materials
Public Outbreak is Be first to confirm and -Conduct a press -Press conference -Press release Health promotion
contained/mitigated announce that the conference -Social media accounts -Social media cards and program staff:
outbreak has -Issue a press release -Other relevant -central office
been -Post social media cards -regional office
POST-
CRISIS
information
contained through TV, -city
radio, newspapers -provincial
and social media -hospital

Health Workers • Message Concept - Acknowledge efforts of - Hold appreciation - Appreciation - Thank You Health promotion
• Acknowledgment of HWs dinner or lunch dinner or lunch cards and program staff:
efforts - Manage stress and - Conduct debriefing - Stress - Information -central office
• Psychosocial debriefing debrief HWs and stress management and concerning -regional office
and stress (psychosocial) management psychosocial de- stress -city
management after the - Review guidelines and sessions briefing activities management -provincial
outbreak protocols - Conduct meetings - and other -hospital
• Review of guidelines related
and protocols matters
- Existing
guidelines and
protocols

LCEs & Partner • Acknowledgement of Acknowledge support of - Appreciation dinner - Review - Documents Health promotion
Agencies and Sectors support partners or lunch importance of and program staff:
• Review of events: Review of events: - Conduct post-event
preparedness -central office
importance of importance of meetings -regional office
preparedness plan preparedness plan plan
- -city
- Partners
-provincial
meetings
-hospital