Republic of the Philippines

Department of Health
Cagayan Valley Center for Health Development

2019 Novel Corona Virus

Acute Respiratory Disease
Risk Communication
As of the moment, we are facing a bigger
enemy than the virus….
Rationale
• The DOH and local counterparts shall adequately respond and
allay public concerns about this 2019-nCoV ARD.

• This risk communication plan aims to manage the public response and
possible outrage on the disease.
What is our goal?
To build and maintain public trust and confidence with the DOH as
the national health authority, and to provide rapid, reliable and
accurate information for the public to act and protect their health.
I. Pre-Crisis Communication
Risk Communication Matrix
Target Audience Message Concept

PUBLIC -DOH and health

workers are trusted
SOCO: sources of
The public consider information for
DOH as primary and updates on the
credible source of disease
information about -Health measures
the disease in place
Risk Communication Matrix
Target Audience Message Concept

TRAVELLERS - What to do if you

SOCO: came from
Foreign visitors, countries with
Overseas Filipinos cases of 2019 novel
know what to do coronavirus
and where to go if - Self-quarantine
experiencing signs - Know the health
and symptoms facility in your area
Risk Communication Matrix
Target Audience Message Concept

HEALTH WORKERS - Health workers’ skills

in answering queries
SOCO: on the disease are
Health workers are crucial in building
confident in public trust in our
responding to readiness to respond to
queries about the a possible
disease case/outbreak
II. Crisis Communication
Risk Communication Matrix
Target Audience Message Concept

PUBLIC Reiterating that the

DOH and
SOCO: health workers are
The public consider the only trusted
DOH as primary and sources of
credible source of information for
information about updates on the
the disease disease
Risk Communication Matrix
Target Audience Message Concept

TRAVELLERS
SOCO: -What the traveler
Foreign visitors, should do at home
Overseas Filipinos
know what to do -Go to the nearest
and where to go if health facility for
experiencing signs proper management
and symptoms
Risk Communication Matrix
Target Audience Message Concept

HEALTH WORKERS
- Boosting health
SOCO: workers’ confidence in
Health workers are attending to cases by
confident in keeping them abreast
responding to with latest
queries about the interventions
disease
For LCEs, Partner Agencies, and Sectors,
you might ask yourselves? What is your
role in communicating in spite of the risk
that comes with 2019 nCov ARD?
I. Pre-Crisis Communication
Risk Communication Matrix
Target Audience Message Concept

SOCO:
-How LCEs & partners
LCEs and partners can support?
commit support Provide logistical
support
and resources in Issue ordinances (LCEs)
case of possible
case/outbreak
 “The impact of 2019 Novel Corona virus
disease are beyond health, it can disrupt our day-
to-day activities and deplete our resources, etc.
Community and collaborative action is needed
for us to be prepared for this disease.”
II. Crisis Communication
Risk Communication Matrix

Target Audience Message Concept

SOCO: - Each area of concern

has specific needs so,
partners are encouraged
LCEs and partners to give their support to
providing/releasing places where it is
committed support needed most
ADD & FOLLOW US ON SOCIAL MEDIA! 
Facebook: HEPU CV CHD
Email: hepudohro2@gmail.com
Maraming salamat po!