E-store on Daraz

Rubber door seals with 3mm double sided sided tape

Nabeel Ahmed Khan (20201-27355)

Syed Naqi Mohsin (20201- 27772)
Muhammad Saqib (20201-27475)
Key Partners

• Daraz.pk will be our key partner as it is providing us a platform to sell and reach our target audience
that is Pakistan who have been using air conditioners in their home and is worried about the leakage
of cooling through their doors.

• Saqib, Naqi and Nabeel are three partners who are going to run this e-store together and will share
responsibilities according to their abilities
Key Activities

• Management of daraz store, ranking of product, taking care of reviews, keeping prices up-to date,
beware of competitors.

• Sales of our product

• Marketing of our product using VVRO techniques, social media platforms etc
Key Resources

• Brand/Vendor from which we are going to procure the door seals

• Platform of daraz who will be providing a platform to reach millions of customers

Value Preposition

• Convenience the product is going to provide, it will be easy to access our product through our E-store

• Timely and quick delivery through delivery partners will add value to our product

• Our product is going to be a new product and something that is not too mainstream in local market
Customer Relationship

• We’ll be providing and automated service that is our product will be available to our customer base
at few clicks

• We’ll be making a database of our customers and targeting their interest via newsletters (when and if
we are going to launch new products)
Channels

• We’ll be selling our product through daraz e-store

• We’ll be using facebook for adverts and promotion of our store and product

• We’ll be using whatsapp status to reach out our maximum contacts

Customer Segments

• Online shopping users will be our targeted audience

• Our customer base will be mass as this product wis going to attract people from every age group who
had access to internet and e-stores
Cost Structures

Description PKR
Sourcing Price 80
Selling Price 200
Commission (12.90%) 25.8
Delivery Charges(paid by customer) 49
Flyer Cost 8
Referral Fee (1.25% on selling price) 2.5
VAT (Commission + Referral Fee) x 13% 3.77
Total Cost (Sourcing + Commission + Flyer + Referral Fee + VAT) 120
Profit per Unit 80
Profit % per Unit 40%
Cost Structures

Opening Inventory 40800 Laptop 25000

Marketing and Ads 3000 Bike 15000
Cell Phone 20000
Electricity 5000
Stationery 1000
Bike Maintenance 1500
Internet Connection 750
Mobile Allowance 1000
Fuel Allowance 1500
Rider’s Delivery Charges 5000
Graphic Design Team; 1 person 5000
Storage (own House) 7500
Rent for office (Own House) 10000
Revenue Streams
Unit Quantity Revenue We are going to flip our ultimate
Price (PKR)
asset, that will be our e-store, and
First Month 200 510 102000 will towards making a new e store
2nd Month at 5% growth 200 513 102510 with a similar and some new
products and the cycle will continue
3rd Month at 5% growth 200 515 103023
4th Month at 5% growth 200 518 103538
5th Month at 5% growth 200 520 104055
6th Month at 5% growth 200 523 104576
7th Month at 5% growth 200 525 105099
8th Month at 5% growth 200 528 105624
9th Month at 5% growth 200 531 106152
10th Month at 5% growth 200 533 106683
11th Month at 5% growth 200 536 107216
12th Month at 5% growth 200 539 107752
Total 6291 1258227
Thank You